Marketing Archives

Mastering A/B Testing for Your Social Media Ads

Blog / 5 minutes of reading

How did companies like Bannersnack increase their sign-ups by 25%, Turum-Burum boost their client’s conversion rates by 54.68%, and Clarins achieve higher basket page views and transactions, rising by 2.41% and 0.37% respectively. These companies were able to see such impactful results through mastering A/B testing in their social media ads! What is A/B Testing on Social Media Also known as split testing, A/B testing is when a brand intentionally tests subtle differences in their social media content to see which version yields the best results from their target audience. […]

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Crafting An Effective Mobile Marketing Strategy

Digital Marketing / 4 minutes of reading

According to Statista, over half of all web traffic is due to using mobile devices over desktops. Worldwide mobile ad spending is expected to reach 402 billion dollars in 2024. For many brands and businesses, mobile marketing strategy is no longer “nice to have”, but a necessary component of a thorough marketing campaign design to reach an optimal number of target customers and consumers. One key challenge in adopting a mobile marketing strategy is starting the process. Although it shares many qualities with other marketing modalities, mobile marketing across various

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This looks like printing on the side of a box that is blue and the print is beige. There is a hand holding a screwdriver and the words "strategy" written in the arm

Email Marketing: Avoiding Spam and Other Harmful Practices

Blog / 4 minutes of reading

Email marketing is considered one of the most effective strategies for reaching customers with an estimated ROI of $36 for every $1 spent. Many marketers use strong email marketing strategies to engage with approximately four billion daily email users to reach that target audience. Some, however, either deliberately or unknowingly choose to follow the proper guidelines around compliance with best practices. Email marketing compliance guidelines encompass a wide range of behaviors and guidelines starting with the emergence of “spam” email. History of Spam Emails As email marketing evolved in parallel

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