Crafting An Effective Mobile Marketing Strategy

According to Statista, over half of all web traffic is due to using mobile devices over desktops. Worldwide mobile ad spending is expected to reach 402 billion dollars in 2024. For many brands and businesses, mobile marketing strategy is no longer “nice to have”, but a necessary component of a thorough marketing campaign design to reach an optimal number of target customers and consumers.  One key challenge in adopting a mobile marketing strategy is starting the process. Although it shares many qualities with other marketing modalities, mobile marketing across various […]

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