SERP Rankings Archives

Google, AI, and Their Marketing Implications

Blog / 4 minutes of reading

In May 2024, Google announced that it was integrating its Gemini artificial intelligence engine into its various platforms. One prominent integration was the use of “AI Overviews” in its search engine, providing a quick summary of search results for Google users. Criticism over erroneous results and “hallucinations” resulted in both workarounds for Google search and Google “reworking” search results. Although Google acknowledges concerns about integrating AI into its product suite, this integration has deeper implications for online marketing professionals around paid and organic outreach. Despite the fact that Google’s early […]

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Keyword Research – The Basics

Whether crafting web content, running a PPC campaign, or driving search optimization, keyword research is a critical first step toward success. Knowing which words and phrases drive search traffic to your website and integrating them into your online marketing efforts (including social media) facilitates being discovered and indexed, and fosters higher SERP rankings. Although it sounds simple, keyword research is a critical skill required for digital marketing in the 21st century. Evaluating your organization’s keyword research needs can positively impact your marketing strategy. Reasons to Engage In Keyword Search Knowing