Social Media

Your AI Brand Strategy: Why Integrating PR, Communications and Social Media Matters More Than Ever

Blog / 5 minutes of reading

When AI systems answer questions about your organization, where are they getting their information? The answer might surprise you, and it should fundamentally change how you think about brand positioning. AI doesn’t just scrape your carefully optimized website. It aggregates content from news articles, employee LinkedIn posts, testimonials on social media, press releases, blog posts and even review sites. Every piece of content your organization creates across PR, communications and social channels becomes training data for how AI systems understand and represent your brand. This reality makes an integrated communications […]

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Training Employees for Social Media Advocacy: From Content Police to Content Coach

Blog / 5 minutes of reading

You’ve assessed your culture. Your leadership is on board. Now comes the critical question: How do you actually train non-marketing employees to become effective brand advocates on social media? The answer isn’t a mandatory lunch-and-learn with a 20-slide deck. Successful employee advocacy training requires a fundamental mindset shift—from acting as the “Content Police” to becoming a “Content Coach.” Your role is to enable, not inhibit. The Three-Tier Content Menu: Meeting Employees Where They Are Not every employee will have the same comfort level with social media, and that’s fine. Consider

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Mastering A/B Testing for Your Social Media Ads

Blog / 5 minutes of reading

How did companies like Bannersnack increase their sign-ups by 25%, Turum-Burum boost their client’s conversion rates by 54.68%, and Clarins achieve higher basket page views and transactions, rising by 2.41% and 0.37% respectively. These companies were able to see such impactful results through mastering A/B testing in their social media ads! What is A/B Testing on Social Media Also known as split testing, A/B testing is when a brand intentionally tests subtle differences in their social media content to see which version yields the best results from their target audience.

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