Lubabah Bakht

With academic and practical knowledge of latest end-to-end marketing possibilities, depth of expertise in analytics and creative outlook, I offer innovative solutions for scalable business growth.

I am a certified Web Analytics Master by Market Motive, Online Certified Marketing Professional (OMCP) and member of Digital Analytics Association. I am lucky to have been coached and brutally tested by Google Digital Marketing Evangelist, former Clicktracks CEO, and co-founders of Market Motive: Avinash Kaushik and John Marshall.

My Analytics Expertise include:
Digital Marketing Measurement Model,
Key Performance Indicators & Analytical Techniques,
Segmentation,
Actionable Web Analytics, Reporting,
Web Data Analysis,
Voice of Customer (VOC),
Experimentation & Testing,
Competitive Intelligence Analysis,
Multi-Channel Attribution.

I also have SEO, Social Media, PPC, and Conversion Optimization practitioner qualifications from Market Motive.