Rogerio Strazzeri

I’m a dedicated Digital Analyst with over 14+ years’ experience in digital marketing across major industries, working as a consultant and as a leader within large companies in San Francisco, Sydney, and Sao Paulo. Specialist in Analysing data, breaking down problems, building solutions and delivering actionable insights. rnrnI'm currently working as a Digital Analyst at Fairfax Media, the largest media company in AustralasiarnrnProficient in:rnrn+ Web Tracking tools: Google Analytics and Omniture SiteCatalystrn+ Leveraging web analytics to find traffic growth opportunitiesrn+ Understanding of statistical analysis. R, SPSS rn+ Landing page optimization (A/B testing, MVT) with Optimizelyrn+ BI and visualization tools: Tableau rn+ Customer segmentation with Mixpanelrn+ Creating and implementing customer targeting strategies by device types, traffic channels, and customer behaviourrn+ Experience with market research, direct response marketing, or quantitative analysis.rn+ Conductor Searchlight, Moz and Google Webmaster Toolsrn+ Strong understanding of the digital display marketplace.rn+ Search Engine Optimization (SEO)