At FlashPointLabs, a growth marketing agency I founded and have run for 12 years, we found that fewer people can achieve greater output, of a higher quality, in a shorter time, for less money - under certain circumstances. This happens when operations are streamlined, and cross-functional workers are driven by achievement, creativity, custody, and the natural enthusiasm those foment. It's marketing done by humans, for humans. I mean to apply this approach to work to one, extraordinary, company.
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