Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Search Engine Optimization
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What is SEO keyword research and why is it important? Answers must include: Definition of termin...
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What is SEO domain authority? Answers must include: Definition of terminology, Importance of the...
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What is SEO block level analysis? Answers must include: Definition of terminology, Importance of ...
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What is meant by On-Page Optimization? Answers must include: Definition of terminology, Importan...
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What is meant by local SEO and what strategies support it? Answers must include: Definition of te...
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What is Link-Building and Off-Site Optimization and why is it important? Answers must include: De...
What is competitive intelligence in SEO and what are best practices for insights and application?...
What are the generally accepted steps to create a keyword seed list? Answers must include: Defin...
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What are SEO best practices for use of subdomains and/or subdirectories Answers must include: Def...
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What are SEO best practices for use of canonical tags Answers must include: Definition of termino...
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SEO is also known as?. Answers must include: Definition of terminology, Importance of the concept...
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What are long tail and short tail keyword phrases and what are best practices for selection, insi...
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What are generally accepted practices used to establish clear business objectives for SEO? Answer...
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What are generally accepted methods to increase domain authority? Answers must include: Definiti...
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What are factors that make an SEO ranking report useful and or not useful? Answers must include:...
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What are factors that can make page rankings in one SERP page different from another? Answers mu...
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What are best practices when using robots.txt to block content indexing? Answers must include: De...
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What are best practices when requesting inbound links? Answers must include: Definition of termi...
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What are best practices when developing a CMS content plan? Answers must include: Definition of t...
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What are best practices when developing a blog content plan? Answers must include: Definition of ...