Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Search Engine Optimization
What is SEO? Answers must include: Definition of terminology, Importance of the concept or proces...
Why is SEO important? Answers must include: Definition of terminology, Importance of the concept...
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How can planning and project management improve the SEO of a web site? Answers must include: Def...
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How did Bing’s Page Zero algorithm update affect the practice of SEO? Answers must includ...
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How did Google’s Hummingbird algorithm update affect the practice of SEO? Answers must in...
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How did Google’s Panda algorithm update affect the practice of SEO? Answers must include:...
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How did Google’s Penguin algorithm update affect the practice of SEO? Answers must includ...
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How did Google’s Phantom algorithm update affect the practice of SEO? Answers must includ...
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How did Google’s Pigeon algorithm update affect the practice of SEO? Answers must include...
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How did Google’s RankBrain system affect SEO? Answers must include: Definition of termino...
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How does a professional SEO generate and benefit from social media links? Answers must include: D...
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How does a professional SEO identify converting keywords? Answers must include: Definition of ter...
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How does a professional SEO identify offsite duplicate content situations? Answers must include: ...
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How is SEO performance measured, tracked and analyzed? Answers must include: Definition of termin...
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Social media links bring an additional value and serve to support SEO by?. Answers must include: ...
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Understanding link types informs link building and off site optimization. Answers must include: ...
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What are benefits of creating an SEO keyword taxonomy? Answers must include: Definition of termi...
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What are best practices for analyzing indexed pages for specific SEO keywords Answers must includ...
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What are best practices for creating a robots.txt file? Answers must include: Definition of term...
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What are best practices for creating and using an HTML site map? Answers must include: Definition...