Test, Hire, and Train to OMCP Digital Marketing Standards

Pass your exam today, or study at one of 900+ institutes that teach to OMCP standards

Measure digital marketing skills against worldwide averages

Earn renewal credit by participating in industry events or vendor courses to maintain your skills

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For Individuals:

Earn your OMCA and OMCP certification to:

  • Stand out to employers and clients as having verified digital marketing skills, education, and experience
  • Earn between 16-26% more than non-certified digital marketers
  • Operate more effectively as a marketing professional, sharing common language and generally accepted practices across multiple disciplines
OMCA - Online Marketing Certified Associate

For those who communicate digital marketing concepts or manage digital marketing teams, the OMCA certification is the standard to verify knowledge of digital marketing concepts and understanding of practices across multiple digital marketing disciplines. It is often used as a minimum requirement for marketing teams at agencies or groups who train or hire to OMCA standards.

For more experienced digital marketers, the OMCP certification verifies deeper skills, experience, and education required to implement digital marketing practices as a specialist. OMCP certified professionals are in demand as subject matter experts, consultants, and are often asked to teach or lead initiatives within larger organizations. Customers, co-workers, employers, and clients know that an OMCP with current status has verified, up-to-date skills in digital marketing.

For Employers, Teams & Agencies

Teams that hire and train to OMCP digital marketing standards lead the industry in marketing performance. Ensure your employees have current digital marketing skills. Use OMCP competencies and readiness testing for evaluation.

  • Improved marketing results when a common understanding of digital is shared among employees, staff, agencies, and outside contractors
  • Higher participation in training when staff earn an industry certification
  • Increased confidence in your requirements and in training when courses align with industry-standards
  • Increased productive hours (or billable hours) when experts practice more efficiently and/or can test out of training
  • Longer retention of skilled talent: Industry certifications are viewed as a valuable, career-building benefit for employees

 P&G, Bayer, GTB & Mediacom share how how they did it, and how you can do it too.

For Educators

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Over 70,000 have trained to OMCP standards and many more are seeking providers who teach to established industry standards. Get:

  • Free course outlines, competency guides and industry surveys where thousands of hiring managers specify digital marketing requirements
  • Course evaluation and accreditation
  • Certified Trainer resources
  • Endorsement and candidates from OMCP for registered education providers

While 900+ institutes teach to OMCP standards, only OMCP Registered Education Providers have verified curriculum, instructors, and processes to prepare professionals for OMCP exams. See how to become a provider.

Join us and make a difference

Want to change the industry, meet leaders, and influence how thousands are trained in digital marketing? Then join us as a volunteer, a supporting member, or a committee member. OMCP certification standards are authored and maintained by volunteer work from respected authors, educators, and select committees that include hiring managers and thought-leaders from consumer product groups, B2B companies, agencies, and small businesses worldwide.

The Digital Marketing Standards Committee and contributors determine competencies and judge validity of OMCP exam items for:

  • Digital Analytics
  • Search Engine Optimization
  • Social Media Marketing
  • Paid Search Advertising
  • Conversion & Landing Page Optimization
  • Content Marketing
  • Email Marketing and Marketing Automation
  • Mobile Marketing
  • Programmatic Buying

The Certification Standards Committee and contributors judges the processes and methods for certification, accreditation of educators and worthy vehicles for certification. Examples include:

  • Approve academic standards for courses and registered education providers
  • Approve methodologies and services used evaluate curriculum, courses, and education providers
  • Determine requirements for OMCP® certification including exam requirements, recertification, PDUs, minimum hours & education
  • Approve methodologies and services used evaluate curriculum, courses, and education providers
  • Determine OMCP Code of ethics