Segmentation

How Digital Communications Help You Stand Out as a Nonprofit Fundraiser

Blog / 6 minutes of reading

My first nonprofit fundraising job was as unexpected as it was enlightening. I was a newly-divorced single mom in need of employment, and lighted on a position looking for strong writing skills and experience. I sent in my resume and a writing sample immediately, and was asked to come in for an interview a few weeks later. When I found out the organization wanted a grant writer, my heart sank, as I had no experience in that field whatsoever. The executive director assured me that writing experience and a willingness […]

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Two hands with palms face up holding onto a bunch of coins. There is a small torn piece of paper in the center that says "make a change".

Crafting An Effective Mobile Marketing Strategy

Digital Marketing / 4 minutes of reading

According to Statista, over half of all web traffic is due to using mobile devices over desktops. Worldwide mobile ad spending is expected to reach 402 billion dollars in 2024. For many brands and businesses, mobile marketing strategy is no longer “nice to have”, but a necessary component of a thorough marketing campaign design to reach an optimal number of target customers and consumers.  One key challenge in adopting a mobile marketing strategy is starting the process. Although it shares many qualities with other marketing modalities, mobile marketing across various

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This looks like printing on the side of a box that is blue and the print is beige. There is a hand holding a screwdriver and the words "strategy" written in the arm