2025 OMCP Digital Marketing Role Delineation Study

Blog, Digital Marketing, News / 2 minutes of reading

The results are in. See the digital marketing priorities as reported by professionals in the most recent OMCP Role Study. The final survey data and report are complete, summarized here, and are freely available to participants, educational institutions, or training providers. Download the full report below. 

Unlock the Future of Digital Marketing Skills and Strategy

In today’s rapidly evolving marketing ecosystem, staying ahead requires more than experience-it demands continuous learning, leadership alignment, and data-informed strategy. That’s why OMCP has released its 2025 Digital Marketing Role Delineation Study, a deep dive into the dynamic responsibilities, required skills, and educational pathways shaping the modern marketing workforce. Built on the input of digital marketing professionals across the globe and organizations of all sizes, this study identifies the real-world practices, tools, and knowledge that hiring managers expect today-and tomorrow.

🔍 What’s Inside the Report?

  • Top Skills in Demand: A shift from analytics and SEO to digital advertising, content marketing, and social media.
  • Trends by Discipline: AI-powered tools, zero-click SEO, short-form video dominance, and the end of third-party cookies.
  • Experience & Education Insights: Certifications and practical experience are increasingly valued-often more than degrees.
  • Leadership & Talent Development: Tips for upskilling, aligning training to industry standards, and fostering future-ready teams.

When leadership and skills development move together in lockstep, marketing organizations don’t just keep pace; they lead the way.”

– Jennifer Radke, CEO, OMCP

Why It Matters

This report isn’t just data-it’s a strategic asset for:

  • Hiring Managers defining roles and identifying skill gaps
  • Educators & Trainers aligning curriculum with real-world needs
  • Marketers mapping their career growth in a shifting landscape
  • Leaders looking to build agile, effective, and future-proof teams

📥 Get the Full Report

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