Data-Driven Niche Marketing: Insights from Targeting the Senior Demographic

Blog / 5 minutes of reading

For an industry where gut instinct was once the standard, marketing has become significantly shaped by data. It’s an understandable shift — factors like fragmentation, tighter competition, and economic volatility have made data-driven marketing a must for modern businesses.  As companies compete for consumers’ shrinking attention spans, data-driven marketing takes a measured approach; it’s about pulling unique insights from consumer data to create accurate targeting, messaging, and media strategies. A powerful force in its own right, data-driven marketing has outsized potential in niche markets — specific groups with shared characteristics.  […]

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Data Analytics: Measuring What Matters

Blog / 4 minutes of reading

Understanding how data analytics impacts overall results is a key skill for marketing professionals. Professionals who master the science of analyzing raw data to draw conclusions and observations become more efficient at delivering results. Knowing the difference between web analytics and business intelligence is relatively simple, but discerning the scope and breadth of online marketing data analytics is ideal for campaign success.  Defining the Scope of Data Analytics Online marketing initiatives are the result of key strategic initiatives, channel and audience identification, and establishing appropriate marketing goals. Establishing appropriate data

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Customer Personas and Journey Maps: Your Route to Conversion

Blog / 4 minutes of reading

Understanding your ideal customer’s behavior is more than just analyzing data points, but integrates psychological and motivational insights which provide a predictive roadmap towards conversion optimization. Marketing to your ideal audience means developing resources that crystallize those insights into workable assets. Customer personas and customer journey maps integrate qualitative insights and key data points that summarize and predict ideal behavior.  What is a Customer Persona? A customer (or buyer) persona is a detailed profile of an ideal (yet fictional) customer created from existing data that highlights their motivations, challenges, problems,

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Bridging the Skills Gap: What Today’s Employers Expect from Certified Digital Marketers 

Blog / 4 minutes of reading

In any industry, the standards for success are a moving target — customer and stakeholder expectations are always changing, and best practices are always evolving accordingly. This is especially true in digital marketing, a field uniquely impacted by the 24/7 nature of the internet.  From navigating a fragmented media landscape to reckoning with the rapid rise of generative AI, digital marketers have their hands full. And as new challenges arise, so do new certification programs designed to prepare professionals for what lies ahead.   Considering the breakneck pace of change, rifts

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Why AI Skills Are Crucial for Digital Marketers in the Age of Automation

Blog / 7 minutes of reading

AI is transforming the world & how? In the last two years, the use of artificial intelligence has doubled. Whether integrating with other technology or driving things automatically, AI is doing everything. The AI phenomenon is real; the recent example of making Ghibli-type art images from ChatGPT became an online sensation – so intense that it affected the tool’s performance and sparked a copyright debate. With this rapidly evolving AI landscape, AI has transformed the way we need to engage with our customers. Due to this, there has been a

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The Rise of Sustainability in Digital Marketing: Trends, Benefits, & Best Practices

Blog, Digital Marketing / 5 minutes of reading

Has your company caught on yet? Caught on to what? Sustainability. The purchasing behaviors of consumers have been shifting toward companies that demonstrate environmental and social responsibility over the years. So, how does sustainability play into digital marketing? Such a strategy has the potential to differentiate your company from its competitors and make you more attractive in their eyes. Additionally, although your competition may provide similar products and services to yours, promoting them in sustainable ways can have a major impact. Throughout our blog, we will cover current trends, benefits,

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Emerging Trends and Skills in Digital Marketing: AI, AR, and VR Edition

Blog, Digital Marketing / 5 minutes of reading

With rapid advancements in technology, digital marketers continually face the exciting challenge of staying ahead in a field that evolves every day–an evolution driven by artificial intelligence, augmented reality, and virtual reality. Having that in mind, it is paramount to stay informed on these emerging developments and essential skills to remain competitive.  The Growing Impact of Technology on Digital Marketing We’ve all heard the term ‘AI’–whether in the news, on your favorite podcast, or in your favorite email newsletter. This word, now deeply integrated into our everyday vocabulary, continues to

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Building a Website Designed to Leverage Organic Marketability

Blog, Digital Marketing / 5 minutes of reading

Developing exceptional products or services on its own is rarely enough to guarantee business success today. Users also need to know where to find you. Imagine having the most popular retail items of the season on your store shelves, but no one knows where the building is. The same principle applies to selling or marketing products online. Having an unoptimized website makes it much more difficult for individuals to learn more about your brand and engage with it. This can lead to a number of missed opportunities and wasted resources.

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Mastering A/B Testing for Your Social Media Ads

Blog / 5 minutes of reading

How did companies like Bannersnack increase their sign-ups by 25%, Turum-Burum boost their client’s conversion rates by 54.68%, and Clarins achieve higher basket page views and transactions, rising by 2.41% and 0.37% respectively. These companies were able to see such impactful results through mastering A/B testing in their social media ads! What is A/B Testing on Social Media Also known as split testing, A/B testing is when a brand intentionally tests subtle differences in their social media content to see which version yields the best results from their target audience.

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Crafting An Effective Mobile Marketing Strategy

Digital Marketing / 4 minutes of reading

According to Statista, over half of all web traffic is due to using mobile devices over desktops. Worldwide mobile ad spending is expected to reach 402 billion dollars in 2024. For many brands and businesses, mobile marketing strategy is no longer “nice to have”, but a necessary component of a thorough marketing campaign design to reach an optimal number of target customers and consumers.  One key challenge in adopting a mobile marketing strategy is starting the process. Although it shares many qualities with other marketing modalities, mobile marketing across various

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