The Rise of Sustainability in Digital Marketing: Trends, Benefits, & Best Practices

Blog, Digital Marketing / 5 minutes of reading

Has your company caught on yet? Caught on to what? Sustainability. The purchasing behaviors of consumers have been shifting toward companies that demonstrate environmental and social responsibility over the years. So, how does sustainability play into digital marketing? Such a strategy has the potential to differentiate your company from its competitors and make you more attractive in their eyes. Additionally, although your competition may provide similar products and services to yours, promoting them in sustainable ways can have a major impact. Throughout our blog, we will cover current trends, benefits, […]

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Emerging Trends and Skills in Digital Marketing: AI, AR, and VR Edition

Blog, Digital Marketing / 5 minutes of reading

With rapid advancements in technology, digital marketers continually face the exciting challenge of staying ahead in a field that evolves every day–an evolution driven by artificial intelligence, augmented reality, and virtual reality. Having that in mind, it is paramount to stay informed on these emerging developments and essential skills to remain competitive.  The Growing Impact of Technology on Digital Marketing We’ve all heard the term ‘AI’–whether in the news, on your favorite podcast, or in your favorite email newsletter. This word, now deeply integrated into our everyday vocabulary, continues to

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Building a Website Designed to Leverage Organic Marketability

Blog, Digital Marketing / 5 minutes of reading

Developing exceptional products or services on its own is rarely enough to guarantee business success today. Users also need to know where to find you. Imagine having the most popular retail items of the season on your store shelves, but no one knows where the building is. The same principle applies to selling or marketing products online. Having an unoptimized website makes it much more difficult for individuals to learn more about your brand and engage with it. This can lead to a number of missed opportunities and wasted resources.

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Mastering A/B Testing for Your Social Media Ads

Blog / 5 minutes of reading

How did companies like Bannersnack increase their sign-ups by 25%, Turum-Burum boost their client’s conversion rates by 54.68%, and Clarins achieve higher basket page views and transactions, rising by 2.41% and 0.37% respectively. These companies were able to see such impactful results through mastering A/B testing in their social media ads! What is A/B Testing on Social Media Also known as split testing, A/B testing is when a brand intentionally tests subtle differences in their social media content to see which version yields the best results from their target audience.

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Crafting An Effective Mobile Marketing Strategy

Digital Marketing / 4 minutes of reading

According to Statista, over half of all web traffic is due to using mobile devices over desktops. Worldwide mobile ad spending is expected to reach 402 billion dollars in 2024. For many brands and businesses, mobile marketing strategy is no longer “nice to have”, but a necessary component of a thorough marketing campaign design to reach an optimal number of target customers and consumers.  One key challenge in adopting a mobile marketing strategy is starting the process. Although it shares many qualities with other marketing modalities, mobile marketing across various

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Email Marketing: Avoiding Spam and Other Harmful Practices

Blog / 4 minutes of reading

Email marketing is considered one of the most effective strategies for reaching customers with an estimated ROI of $36 for every $1 spent.  Many marketers use strong email marketing strategies to engage with approximately four billion daily email users to reach that target audience. Some, however, either deliberately or unknowingly choose to follow the proper guidelines around compliance with best practices.   Email marketing compliance guidelines encompass a wide range of behaviors and guidelines starting with the emergence of “spam” email.  History of Spam Emails As email marketing evolved in parallel

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SEO Cheat Sheet: How to Prioritize Your Focus Based on Current Page Rankings

Blog / 6 minutes of reading

To make your brand stand out online, simply focusing on creating more quality products or services isn’t typically enough to get noticed. You also need to make sure you’re able to be easily found when potential customers use search engines to find the solutions they’re looking for. SEO (Search Engine Optimization) is where most people start when trying to improve their website traffic. But whether you’re just exploring SEO techniques or have been applying best digital marketing practices for some time, it can sometimes be an intimidating exercise when trying

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Key Performance Indicators (KPIs) – Your Roadmap to Marketing Success

Blog, Digital Marketing / 4 minutes of reading

One of the best practices for a successful digital marketing campaign is setting tangible, reachable goals for success. Although metrics and data analysis provide insight into the success of a given campaign, they only provide partial insight into campaign progress. One best practice for digital marketing campaigns is establishing solid Key Performance Indicators (KPIs) that thoroughly document and mark progress toward those goals.  What are KPIs and Why Do They Matter Key Performance Indicators (KPIs) are key quantifiable indicators of progress towards an intended result. Companies frequently use KPIs to

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Google, AI, and Their Marketing Implications

Blog / 4 minutes of reading

In May 2024, Google announced that it was integrating its Gemini artificial intelligence engine into its various platforms. One prominent integration was the use of “AI Overviews” in its search engine, providing a quick summary of search results for Google users. Criticism over erroneous results and “hallucinations” resulted in both workarounds for Google search and Google “reworking” search results.  Although Google acknowledges concerns about integrating AI into its product suite, this integration has deeper implications for online marketing professionals around paid and organic outreach. Despite the fact that Google’s early

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Keyword Research – The Basics

Blog / 4 minutes of reading

Whether crafting web content, running a PPC campaign, or driving search optimization, keyword research is a critical first step toward success. Knowing which words and phrases drive search traffic to your website and integrating them into your online marketing efforts (including social media) facilitates being discovered and indexed, and fosters higher SERP rankings.  Although it sounds simple, keyword research is a critical skill required for digital marketing in the 21st century. Evaluating your organization’s keyword research needs can positively impact  your marketing strategy. Reasons to Engage In Keyword Search Knowing

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