How customer journey mapping can help your conversion optimization strategy By Yaron Cohen, OMCP Most digital marketing efforts nowadays focus on attracting traffic to websites, and only a small percentage of marketing budgets is spent on conversion optimization. The numbers presented in a survey conducted by Adobe show that only 5% of marketing budgets  are allocated towards conversion optimization (CRO). We can assume this number is growing (the survey is from 2013), but there is still a misconception among many companies that conversion optimization is a one-person role that involves

First OMCP Virtual Conference, November 18, 2020  OMCP members participated in the first OMCP Digital Marketing Conference where we learned, shareed, and discussed grass-roots, in-the-trenches digital marketing best practices with those who implement it every day. Surprise guests included resident author experts Brad Geddes, Philippa Gamse and Debra Mastaler. Format: short presentations from OMCP certified followed by Q&A. Tone: Informal, smart, generous. This is a community of practicing professionals who are committed to improving the practice of digital marketing. Most of us are working from home, so pets, kids, family

Is it really worth it? Many working towards OMCP certification ask this at some point in the journey. So we reached out to LaTisha Clayton, OMCP and founder of You’ve Got Clients for her advice on what candidates pursuing certification need to know. LaTisha is no stranger to success, hard work, and helping others succeed. She offered this advice right away: “Firstly I would say don’t give up. Play to your strengths and choose a specialty concentration that you enjoy.”  Regarding staying up to date in digital marketing, LaTasha recently

Training Providers Help in Time of Need For those in quarantine during the COVID-19 pandemic, it just got easier to level up in digital marketing skills. We reached out to the leading digital marketing training providers and asked for a comment or advice, and any special allowances for those stuck at home during this crisis. We’ll update this list as we learn of more help. Do you know of a training provider who is helping people in quarantine? Send us a note or comment here if you know of other

“I know digital marketing,” said the candidate, “I’ve been practicing social media since it started in 2015.” The hiring manager is rightfully skeptical. But besides some easily memorized buzzwords, how can the hiring manager validate skills in an unbiased way? The practice of digital marketing has matured from an ‘edge-practice’ relegated to a few specialists to a required skill set in over 78% of marketing job postings and internal marketing roles. Here, leading managers weigh in on how to implement skills measurement systems for hiring and promotion of digital marketing