Customer Personas and Journey Maps: Your Route to Conversion
Understanding your ideal customer’s behavior is more than just analyzing data points, but integrates psychological and motivational insights which provide a predictive roadmap towards conversion optimization. Marketing to your ideal audience means developing resources that crystallize those insights into workable assets. Customer personas and customer journey maps integrate qualitative insights and key data points that summarize and predict ideal behavior. What is a Customer Persona? A customer (or buyer) persona is a detailed profile of an ideal (yet fictional) customer created from existing data that highlights their motivations, challenges, problems, […]
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