Blog Archives

Customer Personas and Journey Maps: Your Route to Conversion

Blog / 4 minutes of reading

Understanding your ideal customer’s behavior is more than just analyzing data points, but integrates psychological and motivational insights which provide a predictive roadmap towards conversion optimization. Marketing to your ideal audience means developing resources that crystallize those insights into workable assets. Customer personas and customer journey maps integrate qualitative insights and key data points that summarize and predict ideal behavior. What is a Customer Persona? A customer (or buyer) persona is a detailed profile of an ideal (yet fictional) customer created from existing data that highlights their motivations, challenges, problems, […]

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Bridging the Skills Gap: What Today’s Employers Expect from Certified Digital Marketers

Blog / 4 minutes of reading

In any industry, the standards for success are a moving target — customer and stakeholder expectations are always changing, and best practices are always evolving accordingly. This is especially true in digital marketing, a field uniquely impacted by the 24/7 nature of the internet. From navigating a fragmented media landscape to reckoning with the rapid rise of generative AI, digital marketers have their hands full. And as new challenges arise, so do new certification programs designed to prepare professionals for what lies ahead. Considering the breakneck pace of change, rifts

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Why AI Skills Are Crucial for Digital Marketers in the Age of Automation

Blog / 7 minutes of reading

AI is transforming the world & how? In the last two years, the use of artificial intelligence has doubled. Whether integrating with other technology or driving things automatically, AI is doing everything. The AI phenomenon is real; the recent example of making Ghibli-type art images from ChatGPT became an online sensation – so intense that it affected the tool’s performance and sparked a copyright debate. With this rapidly evolving AI landscape, AI has transformed the way we need to engage with our customers. Due to this, there has been a

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A blurred out person sitting in front of a dark mode computer screen the screen is filled with an image of computer programing code and what looks like a brain of AI connections.

The Rise of Sustainability in Digital Marketing: Trends, Benefits, & Best Practices

Blog, Digital Marketing / 5 minutes of reading

Has your company caught on yet? Caught on to what? Sustainability. The purchasing behaviors of consumers have been shifting toward companies that demonstrate environmental and social responsibility over the years. So, how does sustainability play into digital marketing? Such a strategy has the potential to differentiate your company from its competitors and make you more attractive in their eyes. Additionally, although your competition may provide similar products and services to yours, promoting them in sustainable ways can have a major impact. Throughout our blog, we will cover current trends, benefits,

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Emerging Trends and Skills in Digital Marketing: AI, AR, and VR Edition

Blog, Digital Marketing / 5 minutes of reading

With rapid advancements in technology, digital marketers continually face the exciting challenge of staying ahead in a field that evolves every day–an evolution driven by artificial intelligence, augmented reality, and virtual reality. Having that in mind, it is paramount to stay informed on these emerging developments and essential skills to remain competitive. The Growing Impact of Technology on Digital Marketing We’ve all heard the term ‘AI’–whether in the news, on your favorite podcast, or in your favorite email newsletter. This word, now deeply integrated into our everyday vocabulary, continues to

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Building a Website Designed to Leverage Organic Marketability

Blog, Digital Marketing / 5 minutes of reading

Developing exceptional products or services on its own is rarely enough to guarantee business success today. Users also need to know where to find you. Imagine having the most popular retail items of the season on your store shelves, but no one knows where the building is. The same principle applies to selling or marketing products online. Having an unoptimized website makes it much more difficult for individuals to learn more about your brand and engage with it. This can lead to a number of missed opportunities and wasted resources.

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Hand-drawn site map for the start of a website development project.

Mastering A/B Testing for Your Social Media Ads

Blog / 5 minutes of reading

How did companies like Bannersnack increase their sign-ups by 25%, Turum-Burum boost their client’s conversion rates by 54.68%, and Clarins achieve higher basket page views and transactions, rising by 2.41% and 0.37% respectively. These companies were able to see such impactful results through mastering A/B testing in their social media ads! What is A/B Testing on Social Media Also known as split testing, A/B testing is when a brand intentionally tests subtle differences in their social media content to see which version yields the best results from their target audience.

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Email Marketing: Avoiding Spam and Other Harmful Practices

Blog / 4 minutes of reading

Email marketing is considered one of the most effective strategies for reaching customers with an estimated ROI of $36 for every $1 spent. Many marketers use strong email marketing strategies to engage with approximately four billion daily email users to reach that target audience. Some, however, either deliberately or unknowingly choose to follow the proper guidelines around compliance with best practices. Email marketing compliance guidelines encompass a wide range of behaviors and guidelines starting with the emergence of “spam” email. History of Spam Emails As email marketing evolved in parallel

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SEO Cheat Sheet: How to Prioritize Your Focus Based on Current Page Rankings

Blog / 6 minutes of reading

To make your brand stand out online, simply focusing on creating more quality products or services isn’t typically enough to get noticed. You also need to make sure you’re able to be easily found when potential customers use search engines to find the solutions they’re looking for. SEO (Search Engine Optimization) is where most people start when trying to improve their website traffic. But whether you’re just exploring SEO techniques or have been applying best digital marketing practices for some time, it can sometimes be an intimidating exercise when trying

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Hands holding a tablet that is displaying a graphic that looks like notebook paper. On the paper are words and symbols written to outline different aspects of online marketing. Things like SEO, content, lists, etc.

Key Performance Indicators (KPIs) – Your Roadmap to Marketing Success

Blog, Digital Marketing / 4 minutes of reading

One of the best practices for a successful digital marketing campaign is setting tangible, reachable goals for success. Although metrics and data analysis provide insight into the success of a given campaign, they only provide partial insight into campaign progress. One best practice for digital marketing campaigns is establishing solid Key Performance Indicators (KPIs) that thoroughly document and mark progress toward those goals. What are KPIs and Why Do They Matter Key Performance Indicators (KPIs) are key quantifiable indicators of progress towards an intended result. Companies frequently use KPIs to

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