Blog

SEO Best Practices from Keith Goode, OMCP at SMX West

Blog, Discussions / 1 minute of reading

Keith Goode, SEO for IBM and digital marketing educator, was kind enough to share best practices on prioritizing site crawl-abilty, index-ability, and usability as a foundation of SEO.  Next, Keith explains what types of keywords can make a difference and what causes good ranking in today’s search landscape.  You’ll also get some tips on how to promote SEO within a large organization. Thanks Keith! BLURRY VIDEO!!!  We apologize to viewers and to Keith for the significant amount of time the camera is out of focus.  We skipped the typical video […]

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SEO Best Practices from Jessica Bowman, OMCP at SMX West

Blog, Digital Marketing, Discussions / 1 minute of reading

Jessica Bowman, contributor to OMCP standards, author of the Executive SEO Playbook, and the brilliance behind SEOinHouse.com was kind enough to stop and share a few SEO best practices on the spot at SMX West in San Jose. Much of what Jessica teaches is on the OMCA exam and the OMCP SEO exam. Study up with Jessica’s book and courses before you schedule your exams. And thank you Jessica!

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GTB Earns OMCP Agency Of Excellence Award for Innovation in Training

Awards, Blog, Digital Marketing, Events / 13 minutes of reading

The OMCP 2016 Agency of Excellence Award for Innovation in Training Methodology goes to GTB. GTB is an agency that prides itself on inspired thinking, fact-based decision making and execution, delivering true ’integration’ within the speed, diversity and potential of modern communications.  The agency is known for bringing together best of breed data, media, advertising, technology and creative under one roof in multiple markets worldwide and as part of the WPP Group. GTB’s L&D team of three deployed OMCP-approved training from Simplilearn’s Market Motive worldwide, conferring with managers to set

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MediaCom Earns OMCP Agency Of Excellence Award for Exam Pass Rates

Awards, Blog, Digital Marketing, Events, News / 17 minutes of reading

The OMCP 2016 Agency of Excellence Award for Online Marketing Exam Pass Rates goes to MediaCom.     MediaCom, a leading agency based in the UK, already had the digital marketing expertise to service clients within the agency. Always looking to improve their service, they identified an opportunity to broaden overall digital capability across and between departments by increasing individual digital knowledge at all levels. Their training goal was to create better internal communication and deliver more effective and creative marketing solutions to meet their client objectives. 96% Pass Rate Results

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Viviana Talledo Shares OMCP Experience at SMX

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Viviana Talledo earned her OMCP certification in 2013.  Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org.  The rewards are worth it. Thank you Viviana for sharing with us!

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Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and explains how match types change this and why a focus on conversion, CTR, and analysis of the offer that our competitors are using can be more helpful than ever.  Jamie wraps up with some wisdom

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Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose.  What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges.  And it’s no wonder since both leaders have contributed to the Digital Advertising portion of the OMCP and OMCA Exams. Thanks to you both Matt and Brad! In this video: With humor, Matt Van Wagner challenges us to explore as many PPC channels as possible and goes on to discuss

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Andy Atkins-Kruger Shares International SEO Practices with OMCP at SMX

Blog, Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but Andy teaches a preliminary step that improves the outcomes.  This video also shares the pivotal components of landing pages as they apply to multinational SEM campaigns.    Andy touches on geo-targeting practices using CCTLD and

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Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP

Blog, Digital Marketing, Podcasts / 25 minutes of reading

How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that

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Why Awards Help the Industry

Blog / 2 minutes of reading

For all their flaws, recitals drive performers to improve.  A presentation drives us to to be more concise, exams drive us to study, and awards–awards that are thorough and reputable–drive us to look closely at how we perform. This is why OMCP supports awards in search marketing like the 2016 Landy Awards. The publishers behind the awards value excellence and have served the search industry for over 20 years. In fact, OMCP PDUs are earned through participation at SMX conferences and events.  But most importantly, the judging criteria is applicable and

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