Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Web Analytics
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In the context of Web Analytics: What are examples of five (5) common areas where campaign tracki...
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In the context of Web Analytics: What are generally accepted practices for the use of tracking co...
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In the context of Web Analytics: What are generally accepted practices for using on-site search d...
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In the context of Web Analytics: What is the role of the dashboard in defining business goals? An...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
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In the context of Web Analytics: What is a web analytics KPI? Answers must include: Definition of...
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In the context of Web Analytics: What is the role of competitive intelligence in creating KPIs? A...
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In the context of Web Analytics: What are the drawbacks to comparing competitive data across tool...
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In the context of Web Analytics: What are generally accepted sources of data for competitive inte...
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In the context of Web Analytics: What are generally accepted practices used to compare company pe...
In the context of Web Analytics: What are the key differences between analytics resources and tea...
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In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
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In the context of Web Analytics: What attributes are necessary to create a KPI? Answers must incl...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
In the context of Web Analytics: What is a segment? Answers must include: Definition of terminolo...
In the context of Web Analytics: What is a dimension? Answers must include: Definition of termino...