OMBOK Competency: SEO

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

Search Engine Optimization

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What are best practices in domain level optimization? Answers must include: Definition of termino...
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SEO is also known as?. Answers must include: Definition of terminology, Importance of the concept...
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What are best practices for creating a robots.txt file? Answers must include: Definition of term...
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What are best practices for SEO when planning URL structure? Answers must include: Definition of ...
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What are best practices for SEO to ensure a user experience that engages visitors? Answers must i...
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What is the generally accepted definition for SEO Impressions? Answers must include: Definition o...
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What are benefits of creating an SEO keyword taxonomy? Answers must include: Definition of termi...
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What are best practices for SEO when planning page names? Answers must include: Definition of ter...
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How did Bing’s Page Zero algorithm update affect the practice of SEO? Answers must includ...
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How did Google’s RankBrain system affect SEO? Answers must include: Definition of termino...
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What are the generally accepted steps to create a keyword seed list? Answers must include: Defin...
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What are best practices to find which links are hurting link equity? Answers must include: Defin...
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What are best practices to build quality inbound links? Answers must include: Definition of term...
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What are best practices when using robots.txt to block content indexing? Answers must include: De...
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What are best practices for mapping SEO keywords to specific pages? Answers must include: Defini...
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How did Google’s Phantom algorithm update affect the practice of SEO? Answers must includ...
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What are factors that can make page rankings in one SERP page different from another? Answers mu...
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What is the generally accepted definition for Search Engine Indexing? Answers must include: Defin...
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What is the generally accepted definition for a canonical URL? Answers must include: Definition o...
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What are generally accepted practices used to establish clear business objectives for SEO? Answer...
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