What are generally accepted methods that enable web analytics practitioners to communicate with decision makers?

Online Marketing Body of Knowledge from OMCP

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In the context of Web Analytics:

What are generally accepted methods that enable web analytics practitioners to communicate with decision makers?

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Professional web analytics practitioners focus on the following practices to improve communication with decision makers:

  1. Ensure that you have a consistent process in place to identify your Business Objectives, Goals, Key Performance Indicators and Targets. The process should be repeated every six-months to ensure you are executing purposeful data strategies.
  2. Establish a governance model for data presentation and action. Per-identified meetings to present strategic and tactical dashboards, ensuring each KPI has a specific owner, and ensuring that each business owner attends these meetings ensures long term success.
  3. Ensure that the Analysts are present in key business team meetings so that they have a consistent connection with business and important decision makers.
  4. Quality of data is a lot more important than quantity of data. Effective communication with business decision makers means ensuring an extra-ordinary obsession with quality.
  5. Bring insights: Here’s what should you do based on what I’ve found in our performance data. Present data to support those insights as simply as you possibly can.
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