Shoot vertical or horizontal? How far in advance do we pre-announce Facebook live sessions? What length video is best? Author expert Greg Jarboe agreed to be interviewed by OMCP on best practices for video marketing for Facebook, Twitter, and Snapchat. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative […]
What are the core practices for choosing keywords for your SEO campaigns? What are the resources we should focus on? Author expert Matt Bailey shares SEO best practices for keyword research in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which […]
What are the core practices for video marketing? How do we optimize for discovery, watch time, and shares? How do we engage influencers? Author expert Greg Jarboe shares video marketing best practices in this OMCP podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which […]
What do we need to know to stay in compliance with email marketing regulations? What’s the difference between a transactional message and a message with commercial intent? What are best practices for maintaining our lists and subscription management? OMCP’s Michael Stebbins shares best practices in this podcast/article. The OMCP Online Marketing Best Practices […]
What is the value of an SEO link? When can a link cause more damage than good? What are some common and alternative ways to get links for SEO? Author expert Debra Mastaler shares best practices with OMCP in this podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share […]
Setting SEO Strategy can be a foggy process, unless we follow these five best practices from author/expert Matt Bailey. Matt explains how to include stakeholders, conduct market analysis, apply market and keyword research, perform gap analysis, and implement and measure your SEO strategy. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders […]
Dennis Yu, CTO, Blitz Metrics “There’s been a gap between having a diploma and actually being able to do a job. Employers just want to know, of the many things that they have to get done, that they can rely on one person who’s certified in PPC or SEO or social media marketing. They just […]
Rand Fishkin Wizard of Moz “I think it would be really really powerful and it would be wonderful to see people coming out of those certification programs doing a wonderful job in the industry and then having that certification program be able to be recognized by agencies who hire consultants, by businesses that hire in house […]
Bill Hunt Global Strategy Consultant, Back Azimuth Consulting “I think that you’re going to provide a valuable service to people because you don’t sell these things. You, yourself, are not necessarily doing the training as if you were an agency. An agency doing a training is always going to be skewed to their approach and their […]
Jacqueline Urick Enterprise eCommerce SEO Manager, Sears Holdings Corporation Member, Customer Advisory Board, DeepCrawl “So in those cases, I think certification could help somebody make that leap or may take that next step to a bigger, more responsibility type of job.” Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more […]
