SEO: Determining Searcher Intent with Matt Bailey Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice. Your page must engage. And search engines are getting better at deciding what types of pages will best serve the searchers. But how can we know what searchers are expecting? Find out […]
Digital marketing expert and OMCP contributor Ruth Burr Reedy shares four best practices for digital analytics in this six minute video. You’ll learn several ways to ensure you don’t miss pages with your analytics tool, best practices for tracking conversions, and how sampling rates and a tag manager can help get us to trends that […]
Digital Advertising: Best Practices for Bid Management with Marc Poirier How do smaller business handle bid management? When is it right to tie in call data and CRM data into advertising and bids? How can phone calls be traced back to performing ads? Marc Poirier, digital marketing thought leader and CEO of Acquisio takes some time to […]
Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms. Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen. Tie in personas and influencers and you’ll surpass your competitors in market acquisition. […]
Programmatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters? When is it time to scale creatives? What is the hidden problem when switching vendors? Author/Expert Kevin Ryan walks OMCP through five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: […]
SEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain? When is it time to use rel=canonical or submit new sitemaps during a domain move? Switching domains can be a terrifying process–for good reason. One misstep and the search engines might follow our bad instructions. Author and SEO […]
PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs. Misuse them, and negative keywords can hurt a campaign and block relevant traffic. Author expert Brad Geddes visited with OMCP to lay out […]
Social Messaging: Best Practices for Getting Your Messages Shared When it is time to call out a competitor? What do the authentic content producers do to beat the high-volume producers? What if my product is boring? Author/Expert Jennifer Cario walks OMCP through the current best practices for social media messaging in this OMCP article+podcast. This episode […]
How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The […]
Shoot vertical or horizontal? How far in advance do we pre-announce Facebook live sessions? What length video is best? Author expert Greg Jarboe agreed to be interviewed by OMCP on best practices for video marketing for Facebook, Twitter, and Snapchat. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative […]
