Podcasts

Digital Marketing Skills for the 21st Century

Podcast with Matt Bailey Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins. This episode is  brought to you by:  MindEdge.  MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing with a series of nine online courses . Enroll today to prepare for your OMCA certification exam at MindEdge.com The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices …

Digital Marketing Skills for the 21st Century Read More »

Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

SEO: Determining Searcher Intent with Matt Bailey Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice.  Your page must engage.  And search engines are getting better at deciding what types of pages will best serve the searchers.  But how can we know what searchers are expecting?      Find out here in this impromptu interview with author-expert Matt Bailey, hands-on SEO, bestselling author and corporate trainer from SiteLogic. This episode is  brought to you by: WordTracker. Reveal 1000s of long tail keywords using data from Google, …

Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP Read More »

Matt Bailey teaches at Search Engine Strategies

Four Digital Analytics Best Practices OMCP with Ruth Burr Reedy

Digital marketing expert and OMCP contributor Ruth Burr Reedy shares four best practices for digital analytics in this six minute video. You’ll learn several ways to ensure you don’t miss pages with your analytics tool, best practices for tracking conversions, and how sampling rates and a tag manager can help get us to trends that matter. Knowledge of some of these practices is required on the OMCP certification exam.  Ruth currently leads the digital marketing strategy team at Upbuild.io.  Thanks Ruth! Ruth mentions the following solutions in her talk: Screaming …

Four Digital Analytics Best Practices OMCP with Ruth Burr Reedy Read More »

Digital marketing best practices from Ruth Burr Reedy

Best Practices for Digital Advertising with Marc Poirier

Digital Advertising: Best Practices for Bid Management with Marc Poirier How do smaller business handle bid management?  When is it right to tie in call data and CRM data into advertising and bids?  How can phone calls be traced back to performing ads?   Marc Poirier, digital marketing thought leader and CEO of Acquisio takes some time to share his expertise. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and Digital Media. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices …

Best Practices for Digital Advertising with Marc Poirier Read More »

Digital Advertising Targeting with Marty Weintraub – Online Marketing Best Practices Podcast from OMCP

Digital Advertising: Best Practices for Targeting and Psychographics with Marty Weintraub Many marketers have over overlooked the deeper targeting options of today’s advertising platforms.    Twitter, Facebook, Google AdWords and other platforms are offering targeting data like the industry has never seen.   Tie in personas and influencers and you’ll surpass your competitors in market acquisition.  Where do we start?  What are the best practices?  Find out here in this interview with author-expert Marty Weintraub, who is light-years beyond most marketers, and is brilliantly generous with his experience, knowledge, tips, and …

Digital Advertising Targeting with Marty Weintraub – Online Marketing Best Practices Podcast from OMCP Read More »

Marty Weintraub

Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP

Programmatic and Media Buying: Best Practices for Digital Advertising and Display How can we avoid advertising disasters?  When is it time to scale creatives?  What is the hidden problem when switching vendors?   Author/Expert Kevin Ryan walks OMCP through  five of the current best practices for Programmatic Buying in this OMCP article+podcast. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and Digital Media. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the …

Programmatic Buying with Kevin Ryan – Online Marketing Best Practices Podcast from OMCP Read More »

Kevin Ryan is a sought-after speaker at major industry conferences.

Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast

SEO Best Practices for Moving Domains When is it time to 301-redirect to the a new domain?  When is it time to use rel=canonical or submit new sitemaps during a domain move?  Switching domains can be a terrifying process–for good reason.  One misstep and the search engines might follow our bad instructions. Author and SEO expert Dan Thies visited with OMCP to lay out the best practices, and the proper order of them, when switching to a new domain. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders …

Changing Domains with Dan Thies: SEO Best Practices from the OMCP Best Practices Podcast Read More »

Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising

PPC Best Practices for Using Negative Keywords Use of negative keywords in PPC campaigns can reduce irrelevant ad impressions, improve CTR, improve quality score, and improve conversion rates – all without increasing costs.  Misuse them, and negative keywords can hurt a campaign and block relevant traffic.  Author expert Brad Geddes visited with OMCP to lay out the core practices of using negative keywords. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and …

Negative Keywords with Brad Geddes: Best Practices for PPC Digital Advertising Read More »

Brad Geddes shares PPC best practices with with OMCP at SMX 2017

Social Messaging with Jennifer Evans Cario – Online Marketing Best Practices Podcast from OMCP

Social Messaging: Best Practices for Getting Your Messages Shared When it is time to call out a competitor? What do the authentic content producers do to beat the high-volume producers? What if my product is boring? Author/Expert Jennifer Cario walks OMCP through the current best practices for social media messaging in this OMCP article+podcast. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and Digital Media. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online …

Social Messaging with Jennifer Evans Cario – Online Marketing Best Practices Podcast from OMCP Read More »

Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP

How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that …

Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP Read More »