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Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of digital advertising / paid search, what are current targeting options and combinations in Bing?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current targeting options and combinations in Adwords Search Network?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current targeting options and combinations in Adwords Display Network?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current targeting options and combinations in Facebook?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current targeting options and combinations in Twitter?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are current targeting options and combinations in LinkedIn?
Digital Advertising PPC
In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are generally accepted capabilities of remarketing and retargeting?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted capabilities of ...
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In the context of digital advertising / paid search, what are generally accepted benefits of remarketing and retargeting?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted benefits of rema...
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In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on keyword intent?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on interests, behaviors or topics?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on motivations and intent?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on psychographics?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what are generally accepted practices for identifying target audiences based on multiple demographics?
Digital Advertising PPC
In the context of digital advertising / paid search, what are generally accepted practices for id...
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What are generally accepted practices for establishing customer satisfaction (or similar sentiment) goals for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing customer satisfaction (or similar sentimen...
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What are generally accepted practices for establishing retargeting goals for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing retargeting goals for digital advertising ...
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What are generally accepted practices for establishing visitor behaviour (actions taken) goals for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing visitor behaviour (actions taken) goals fo...
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What are generally accepted practices for establishing visitor count goals for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing visitor count goals for digital advertisin...
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What are generally accepted practices for establishing cost saving goals (for example CPA, CPC) for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing cost saving goals (for example CPA, CPC) f...
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What are generally accepted practices for establishing brand exposure goals for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing brand exposure goals for digital advertisi...
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What are generally accepted practices for establishing retention goals for digital advertising and PPC?
Digital Advertising PPC
What are generally accepted practices for establishing retention goals for digital advertising an...
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