Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of digital advertising / paid search, what are generally accepted practices for se...
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In the context of digital advertising / paid search, what are generally accepted practices for pr...
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What are generally accepted practices for evaluating digital advertising / paid search campaign p...
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In the context of Web Analytics: What are generally accepted practices used to compare company pe...
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In the context of content marketing, what is last click attribution? Answers must include: Defini...
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What is SEO block level analysis? Answers must include: Definition of terminology, Importance of ...
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How did Google’s Panda algorithm update affect the practice of SEO? Answers must include:...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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What is meant by On-Page Optimization? Answers must include: Definition of terminology, Importan...
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In the context of content marketing, what is multi-channel attribution? Answers must include: Def...
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What are generally-accepted content marketing tactics and strategies used by nonprofits? Answers ...
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In the context of content marketing, what are generally-accepted likely “micro conversion p...
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What are generally accepted practices for calculating the competitive ad rank of digital advertis...
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In the context of digital advertising / paid search, what are generally accepted practices for ma...
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What are generally-accepted content marketing tactics and strategies for promoting technology pro...
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What are generally-accepted content marketing tactics and strategies for marketing manufacturing ...
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What are best practices for SEO when planning a site architecture? Answers must include: Definiti...
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What are best practices for SEO using Internal anchor text? Answers must include: Definition of t...
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In the context of content marketing, what are generally-accepted practices for the process of rep...