Online Marketing Body of Knowledge Community

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What is the generally accepted definition for SEO Visitors? Answers must include: Definition of t...
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In the context of Web Analytics: What are the key differences between analytics resources and tea...
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In the context of Web Analytics: What are generally accepted methods that enable web analytics pr...
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What is the generally accepted definition of an SEO Penalty? Answers must include: Definition of ...
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In the context of Web Analytics: What is a dimension? Answers must include: Definition of termino...
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What is web analytics? Answers must include: Definition of terminology, Importance of the concept...
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In the context of Web Analytics: What is a business objective? Answers must include: Definition o...
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In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
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In the context of Web Analytics: What is a segment? Answers must include: Definition of terminolo...
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In the context of Web Analytics: What is a metric? Answers must include: Definition of terminolog...
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In the context of Web Analytics: What is a goal? Answers must include: Definition of terminology,...
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How does an experienced SEO professional identify competitor keywords?  Answers must include: Def...
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What is web analytics also known as, similar to, and different from? Answers must include: Defini...
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In the context of Web Analytics: What is a target? Answers must include: Definition of terminolog...
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What are generally accepted practices for involving developers in digital analytics? Answers must...
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In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
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In the context of digital advertising / paid search, what are PLAs (product listing ads)? Answers...
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In the context of Web Analytics: What are the generally accepted practices used to establish clea...
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How does an experienced professional plan and execute a PPC A/B test?  Answers must include: Defi...
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