Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of digital advertising / paid search, what are generally accepted practices for se...
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In the context of digital advertising / paid search, what are generally accepted practices for pr...
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What are generally accepted practices for evaluating digital advertising / paid search campaign p...
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In the context of Web Analytics: What are generally accepted practices used to compare company pe...
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What is SEO block level analysis? Answers must include: Definition of terminology, Importance of ...
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In the context of content marketing, what is last click attribution? Answers must include: Defini...
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In the context of content marketing, what is multi-channel attribution? Answers must include: Def...
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In the context of content marketing, what are generally-accepted likely “micro conversion p...
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How did Google’s Panda algorithm update affect the practice of SEO? Answers must include:...
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In the context of digital advertising / paid search, what are generally accepted practices for ma...
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What are generally-accepted content marketing tactics and strategies for promoting technology pro...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
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What are generally accepted practices for calculating the competitive ad rank of digital advertis...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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What are generally-accepted content marketing tactics and strategies used by nonprofits? Answers ...
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In the context of Web Analytics: What is the role of competitive intelligence in creating KPIs? A...
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In the context of content marketing, what are generally-accepted practices for the process of rep...
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What is meant by On-Page Optimization? Answers must include: Definition of terminology, Importan...
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What are benefits of creating an SEO keyword taxonomy? Answers must include: Definition of termi...
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In the context of content marketing, what are generally-accepted practices for mapping metrics to...