Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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What are generally accepted practices for researching keywords for a paid search account? Answers...
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In the context of paid search, how do callout extensions work with text ads? Answers must include...
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In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of Web Analytics: What are generally accepted practices used to compare company pe...
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In the context of digital advertising / paid search, what is CTR (click through rate)? Answers mu...
In the context of Web Analytics: What are generally accepted methods that enable web analytics pr...
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What are generally accepted practices for demonstrating share of voice in digital advertising / p...
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In the context of paid search, what is a problem keyword? Answers must include: Definition of ter...
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In the context of content marketing, what are generally-accepted benefits of using in-person events?
In the context of content marketing, what are generally-accepted benefits of using in-person even...
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What are generally accepted practices for picking success metrics for testing digital advertising...
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What is the generally accepted definition for SEO Impressions? Answers must include: Definition o...
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In the context of digital advertising / paid search, what is psychographic targeting? Answers mus...
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In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of Web Analytics: What are generally accepted methods for performing social media ...
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Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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In the context of paid search, what are typical potential problems caused by the use of dynamic k...
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In the context of Web Analytics: What are generally accepted methods for deploying JavaScript and...
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In the context of digital advertising / paid search, what is ROAS (return on ad spend)? Answers m...
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In the context of content marketing, what is tentpole content? Answers must include: Definition o...
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In the context of paid search, what are generally accepted practices for composing and critiquing...