Online Marketing Body of Knowledge Community

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What are best practices when analyzing page-level SEO metrics? Answers must include: Definition o...
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In the context of paid search, what are typical benefits of using particular ad extensions for di...
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In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices in managing the proces...
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What are generally-accepted practices for identifying content marketing influencers based on thei...
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What is SEO keyword research and why is it important? Answers must include: Definition of termin...
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What are generally accepted practices for calculating the competitive ad rank of digital advertis...
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In the context of paid search, what are typical requirements for dynamic keyword insertion in tex...
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In the context of Web Analytics: What are examples of five (5) common areas where campaign tracki...
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What are generally-accepted content marketing tactics and strategies for promoting technology pro...
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What are generally accepted practices for making bid changes in digital advertising / paid search...
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In the context of digital advertising / paid search, how do automated bidding rules work? Answers...
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In the context of content marketing, what are generally-accepted practices for correlating conten...
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In the context of content marketing, what is a brand evangelist? Answers must include: Definition...
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In the context of digital advertising / paid search, what is multivariate testing? Answers must i...
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In the context of digital advertising / paid search, what is an API and why is it useful? Answers...
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In the context of content marketing, what is article marketing? Answers must include: Definition ...
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