Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
0 votes
0 answers
In the context of digital advertising / paid search, what is CTR (click through rate)? Answers mu...
0 votes
0 answers
In the context of content marketing, what are generally-accepted practices for the process of rep...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted benefits of rema...
0 votes
0 answers
In the context of digital advertising / paid search, what is automatic CPC bidding? Answers must ...
0 votes
0 answers
In the context of digital advertising / paid search, what are call extensions? Answers must inclu...
0 votes
0 answers
In the context of digital advertising / paid search, what is maximum CPC bidding? Answers must in...
0 votes
0 answers
Who typically sets strategy and owns implementation of content marketing at organizations with ma...
0 votes
0 answers
How did Google’s Pigeon algorithm update affect the practice of SEO? Answers must include...
0 votes
0 answers
In the context of Web Analytics: What are generally accepted practices for the use of tracking co...
0 votes
0 answers
What are generally accepted practices for increasing the quality score of a specific paid search ...
0 votes
0 answers
What are generally accepted practices for establishing retargeting goals for digital advertising ...
0 votes
0 answers
In the context of paid search, how do app extensions work with text ads? Answers must include: De...
0 votes
0 answers
How does a professional SEO generate and benefit from social media links? Answers must include: D...
0 votes
0 answers
When evaluating a link profile, what are best practices for deciding which links to keep? Answer...
0 votes
0 answers
What are best practices for analyzing indexed pages for specific SEO keywords Answers must includ...
0 votes
0 answers
In the context of Web Analytics: What is the usefulness of custom segments? Answers must include:...
0 votes
0 answers
What are generally accepted practices for testing digital advertising / paid search text ads? Ans...
0 votes
0 answers
In the context of digital advertising / paid search, what are generally accepted practices for pr...
0 votes
0 answers
In the context of Web Analytics: What are the drawbacks to comparing competitive data across tool...
0 votes
0 answers
What are generally-accepted practices for defining customer satisfaction goals for content market...