Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of digital advertising / paid search, what is frequency capping? Answers must incl...
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What are best practices for SEO using Pagination? Answers must include: Definition of terminology...
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In the context of content marketing, what is blended attribution? Answers must include: Definitio...
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What are generally accepted practices for establishing visitor count goals for digital advertisin...
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In the context of Web Analytics: What are generally accepted methods for analysing on-site search...
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In the context of content marketing, what are generally-accepted practices for defining an optimi...
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What are typical digital advertising / paid search resources and team structure within agencies? ...
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What is the generally accepted definition for SEO Block level analysis? Answers must include: Def...
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What are generally-accepted practices for identifying content marketing influencers based on thei...
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In the context of content marketing, what is an infographic? Answers must include: Definition of ...
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In the context of digital advertising / paid search, what are generally accepted practices for se...
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What are generally accepted practices for selecting appropriate short tail keywords for a paid se...
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What is the generally accepted definition for SEO Ranking? Answers must include: Definition of te...
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What are generally-accepted practices for defining profit or margin goals for content marketing? ...
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How is SEO performance measured, tracked and analyzed? Answers must include: Definition of termin...
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In the context of paid search, what is a keyword? Answers must include: Definition of terminology...
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What are generally-accepted practices in distinguishing effective from ineffective content market...
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In the context of content marketing, what are generally-accepted practices in creating compelling...
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In the context of paid search, what is the role of a unique selling proposition within a compelli...