Online Marketing Body of Knowledge Community

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of digital advertising / paid search, how do automated bidding rules work? Answers...
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In the context of digital advertising / paid search, what are typical advantages of A/B testing? ...
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In the context of content marketing, what are generally-accepted benefits of using videos? Answer...
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In the context of content marketing, what are generally-accepted copywriting practices for semant...
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In the context of digital advertising what is display advertising? Answers must include: Definiti...
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What are generally accepted practices for downloading a paid search account to an offline ad edit...
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In the context of Web Analytics: What are generally accepted methods for collecting ecommerce dat...
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In the context of paid search, what are typical allowances and limitations on the use of trademar...
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What are generally accepted practices for planning and executing A/B test for digital advertising...
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In the context of content marketing, what is an influencer? Answers must include: Definition of t...
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In the context of Analytics Reporting: What are generally accepted methods for writing report cop...
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In the context of Web Analytics: What is a goal? Answers must include: Definition of terminology,...
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What is SEO? Answers must include: Definition of terminology, Importance of the concept or proces...
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In the context of paid search, what is an informational keyword? Answers must include: Definition...
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What are best practices for SEO using body copy? Answers must include: Definition of terminology,...
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In the context of content marketing, what is curated content? Answers must include: Definition of...
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What are generally accepted practices for selecting appropriate short tail keywords for a paid se...
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