Online Marketing Body of Knowledge Community

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of content marketing, what is content shock? Answers must include: Definition of t...
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In the context of paid search, what is a broad match keyword? Answers must include: Definition of...
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What is SEO domain authority? Answers must include: Definition of terminology, Importance of the...
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In the context of paid search, what is the role of ad extensions within a compelling text ad? Ans...
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In the context of Web Analytics: What is a segment? Answers must include: Definition of terminolo...
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In the context of Web Analytics: What are generally accepted practices when initial analysis yiel...
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What are generally understood platform limits of a digital advertising / paid search account budg...
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In the context of digital advertising / paid search, what is the generally accepted importance of...
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What are generally-accepted content marketing tactics and strategies for promoting technology pro...
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In the context of digital advertising / paid search, what are common ad serving options? Answers ...
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In the context of content marketing, what are generally-accepted practices for the process of rep...
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What are best practices when requesting inbound links? Answers must include: Definition of termi...
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What are generally-accepted practices for defining customer satisfaction goals for content market...
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What are generally-accepted practices for defining brand exposure goals for content marketing? An...
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Who typically owns search optimization implementation and reporting in an organization with small...
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In the context of paid search, what is an exact match negative keyword? Answers must include: Def...
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In the context of paid search, what are the requirements for a display URL? Answers must include:...
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