Online Marketing Body of Knowledge Community

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of paid search, what is the role of ad extensions within a compelling text ad? Ans...
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In the context of digital advertising / paid search, what is a tag manager? Answers must include:...
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How does an experienced professional plan and execute a PPC A/B test?  Answers must include: Defi...
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In the context of Web Analytics: What are generally accepted methods for collecting ecommerce dat...
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What is the generally accepted definition for SEO Semantic indexing? Answers must include: Defini...
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In the context of digital advertising / paid search, what is multivariate testing? Answers must i...
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In the context of Web Analytics: What attributes are necessary to create a KPI? Answers must incl...
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In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
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In the context of content marketing, what are generally-accepted benefits of paid, owned and earn...
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What are generally accepted practices for testing landing pages for digital advertising / paid se...
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What are best practices for SEO when planning URL structure? Answers must include: Definition of ...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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What are benefits of creating an SEO keyword taxonomy? Answers must include: Definition of termi...
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What are best practices when requesting inbound links? Answers must include: Definition of termi...
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What are generally accepted practices for analysing trends in digital advertising / paid search a...
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What are best practices for SEO using body copy? Answers must include: Definition of terminology,...
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How did Google’s RankBrain system affect SEO? Answers must include: Definition of termino...
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