Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of content marketing, what are generally-accepted likely “micro conversion p...
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In the context of digital advertising / paid search, what are generally accepted practices for bi...
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What is the generally accepted definition for SEO Keywords? Answers must include: Definition of t...
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In the context of paid search, what is a problem keyword? Answers must include: Definition of ter...
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In the context of paid search, what is the purpose of quality score? Answers must include: Defini...
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What are best practices for SEO using or avoiding content that may not be visible to search engin...
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In the context of content marketing, what is the concept of content relevancy? Answers must inclu...
In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
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In the context of Web Analytics: What is the order and significance to analytics of acquisition, ...
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What are generally-accepted practices for defining visitor acquisition goals for content marketin...
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In the context of digital advertising / paid search, what is frequency capping? Answers must incl...
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What is pay per click advertising? Answers must include: Definition of terminology, Importance of...
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In the context of digital advertising / paid search, what are commonly accepted practices for set...
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In the context of digital advertising / paid search, what is quality score? Answers must include:...
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What are generally accepted practices for establishing company goals related to digital advertisi...
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In the context of digital advertising, what is the difference between contextual and search adver...
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In the context of content marketing, what is curated content? Answers must include: Definition of...
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In the context of digital advertising / paid search, what are current options and combinations av...
In the context of Web Analytics: What is a segment? Answers must include: Definition of terminolo...
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What are generally accepted practices for establishing cost saving goals (for example CPA, CPC) f...