Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of Web Analytics: What are generally accepted practices for the use of tracking co...
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In the context of Web Analytics: What are examples of three (3) methods commonly used by analytic...
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SEO is also known as?. Answers must include: Definition of terminology, Importance of the concept...
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In the context of digital advertising / paid search, what is DKI (dynamic keyword insertion)? Ans...
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In the context of Web Analytics: What are generally accepted practices used to compare company pe...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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What are generally accepted practices for making bid changes in digital advertising / paid search...
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In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of Web Analytics: What are generally accepted methods for distilling analysis into...
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In the context of content marketing, what are generally-accepted practices in creating compelling...
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In the context of paid search, what are typical factors that create a quality score? Answers must...
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In the context of paid search, what are commonly accepted ways in which the keyword filtering pro...
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In the context of Web Analytics: What are generally accepted methods for performing social media ...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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In the context of content marketing, what are generally-accepted practices in optimizing for sear...
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In the context of digital advertising / paid search, what are generally accepted practices for bi...
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In the context of digital advertising / paid search, what are PLAs (product listing ads)? Answers...
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In the context of digital advertising / paid search, what are common video ad formats? Answers mu...
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In the context of paid search, what is the impact of quality score on ad rank? Answers must inclu...
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In the context of digital advertising / paid search, what are commonly accepted practices for cho...
