Online Marketing Body of Knowledge Community

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

0 votes
0 answers
In the context of Web Analytics: What are generally accepted practices for the use of tracking co...
0 votes
0 answers
In the context of Web Analytics: What are examples of three (3) methods commonly used by analytic...
0 votes
0 answers
SEO is also known as?. Answers must include: Definition of terminology, Importance of the concept...
0 votes
0 answers
In the context of digital advertising / paid search, what is DKI (dynamic keyword insertion)? Ans...
0 votes
0 answers
In the context of Web Analytics: What are generally accepted practices used to compare company pe...
0 votes
0 answers
0 votes
0 answers
What are generally accepted practices for making bid changes in digital advertising / paid search...
0 votes
0 answers
In the context of content marketing, what are generally-accepted practices for the process of rep...
0 votes
0 answers
In the context of Web Analytics: What are generally accepted methods for distilling analysis into...
0 votes
0 answers
In the context of content marketing, what are generally-accepted practices in creating compelling...
0 votes
0 answers
In the context of paid search, what are typical factors that create a quality score? Answers must...
0 votes
0 answers
0 votes
0 answers
In the context of Web Analytics: What are generally accepted methods for performing social media ...
0 votes
0 answers
0 votes
0 answers
In the context of content marketing, what are generally-accepted practices in optimizing for sear...
0 votes
0 answers
0 votes
0 answers
In the context of digital advertising / paid search, what are PLAs (product listing ads)? Answers...
0 votes
0 answers
In the context of digital advertising / paid search, what are common video ad formats? Answers mu...
0 votes
0 answers
In the context of paid search, what is the impact of quality score on ad rank? Answers must inclu...
0 votes
0 answers
Showing 1 - 20 of 529 results