Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of Web Analytics: What are generally accepted shortcomings of analytics tools that...
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What is the generally accepted definition for SEO Block level analysis? Answers must include: Def...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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How can planning and project management improve the SEO of a web site? Answers must include: Def...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of content marketing, what are generally-accepted benefits of using email and news...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of content marketing, what are generally-accepted practices for correlating conten...
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In the context of digital advertising / paid search, what is impression share? Answers must inclu...
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What are generally accepted practices for improving quality score of digital advertising / paid s...
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In the context of paid search, what is a transactional keyword? Answers must include: Definition ...
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How did Google’s Penguin algorithm update affect the practice of SEO? Answers must includ...
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In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of Web Analytics: What is the order and significance to analytics of acquisition, ...
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In the context of Web Analytics: What are generally accepted methods for collecting ecommerce dat...
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In the context of digital advertising / paid search, what are typical advantages of multivariate ...
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In the context of Web Analytics: What are generally accepted methods for analysing on-site search...
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In the context of digital advertising / paid search, what are commonly accepted practices for set...
Why is SEO important? Answers must include: Definition of terminology, Importance of the concept...
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In the context of digital advertising / paid search, what is the Search (or content) Network? Ans...