Online Marketing Body of Knowledge Community

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What are best practices to build quality inbound links? Answers must include: Definition of term...
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In the context of Web Analytics: What are generally accepted methods for augmenting reports with ...
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In the context of Web Analytics: What is a web analytics KPI? Answers must include: Definition of...
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In the context of content marketing, what are generally-accepted practices for the process of rep...
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What are generally-accepted content marketing tactics and strategies for promoting services? Answ...
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What are best practices for SEO to ensure crawler accessibility? Answers must include: Definitio...
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What are some generally-accepted benefits of content marketing? Answers must include: Definition ...
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What are generally accepted practices for defining the goals of a digital advertising / paid sear...
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What are generally accepted profit / revenue inputs used to set digital advertising / paid search...
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In the context of paid search, what is a navigational keyword? Answers must include: Definition o...
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In the context of paid search, what is the role of a unique selling proposition within a compelli...
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In the context of digital advertising / paid search, what are PLAs (product listing ads)? Answers...
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In the context of paid search, what is the role of ad extensions within a compelling text ad? Ans...
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In the context of Web Analytics: What is the usefulness of custom segments? Answers must include:...
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In the context of content marketing, what are generally-accepted differences between paid, owned ...
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In the context of Web Analytics: What are examples of ineffective KPIs? Answers must include: Def...
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In the context of digital advertising / paid search, what is maximum CPC bidding? Answers must in...
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How did Google’s Penguin algorithm update affect the practice of SEO? Answers must includ...
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