Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of Web Analytics: What are the drawbacks to comparing competitive data across tool...
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What are some commonly accepted ways in which audience position in the buying cycle changes digit...
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What are generally accepted practices for building a large paid search account in a spreadsheet a...
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In the context of digital advertising / paid search, what is behavioral targeting? Answers must i...
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What is the generally accepted definition for SEO Ranking? Answers must include: Definition of te...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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In the context of digital advertising / paid search, what is an API and why is it useful? Answers...
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What is SEO domain authority? Answers must include: Definition of terminology, Importance of the...
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In the context of Web Analytics: What are generally accepted methods for collecting ecommerce dat...
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In the context of Web Analytics: What is the difference between dimensions and segments in the co...
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In the context of content marketing, what is owned media? Answers must include: Definition of ter...
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In the context of digital advertising / paid search, what is A/B testing? Answers must include: D...
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In the context of digital advertising / paid search, what is enhanced bidding? Answers must inclu...
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What are generally accepted practices for establishing return on investment goals (in earned, own...
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What are best practices when using robots.txt to block content indexing? Answers must include: De...
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In the context of paid search, what is the impact of quality score on ad rank? Answers must inclu...
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What are generally understood ways in which landing pages work in conjunction with digital advert...
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In the context of paid search, what is a keyword? Answers must include: Definition of terminology...
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In the context of paid search, what is a symptom keyword? Answers must include: Definition of ter...