Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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What are generally accepted profit / revenue inputs used to set digital advertising / paid search...
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SEO is also known as?. Answers must include: Definition of terminology, Importance of the concept...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of content marketing, what are generally-accepted benefits of using eBooks and whi...
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In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of Web Analytics: What is the order and significance to analytics of acquisition, ...
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In the context of digital advertising / paid search, what are current options and combinations av...
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How did Google’s Panda algorithm update affect the practice of SEO? Answers must include:...
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In the context of digital advertising / paid search, what are common video ad formats? Answers mu...
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In the context of content marketing, what are generally-accepted practices for mapping metrics to...
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In the context of digital advertising / paid search, what are generally accepted practices for pr...
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In the context of paid search, what is a modified broad match keyword? Answers must include: Defi...
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In the context of Web Analytics: What are generally accepted methods for combining segments to cr...
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What are best practices to manage URLs pointing to same content? Answers must include: Definition...
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What are generally accepted practices for identifying quality score problems within a paid search...
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What are generally-accepted practices for defining target audiences for content marketing based o...
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When evaluating a link profile, what are best practices for deciding which links to keep? Answer...
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What are some typical ways in which keyword planning (or similar) tools are used in estimating in...
What is the generally accepted definition of an SEO Penalty? Answers must include: Definition of ...
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What are generally-accepted content marketing tactics and strategies for promoting services? Answ...