Online Marketing Body of Knowledge Community

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What is web analytics? Answers must include: Definition of terminology, Importance of the concept...
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Why is SEO important? Answers must include: Definition of terminology, Importance of the concept...
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What is web analytics also known as, similar to, and different from? Answers must include: Defini...
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What are the generally accepted steps to create a keyword seed list? Answers must include: Defin...
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In the context of Web Analytics: What is a business objective? Answers must include: Definition o...
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What is competitive intelligence in SEO and what are best practices for insights and application?...
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In the context of Web Analytics: What is a goal? Answers must include: Definition of terminology,...
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What is the generally accepted definition for SEO Visitors? Answers must include: Definition of t...
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In the context of Web Analytics: What is a target? Answers must include: Definition of terminolog...
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What is the generally accepted definition of an SEO Penalty? Answers must include: Definition of ...
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In the context of Web Analytics: What is a metric? Answers must include: Definition of terminolog...
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How does an experienced SEO professional identify competitor keywords?  Answers must include: Def...
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In the context of Web Analytics: What is a dimension? Answers must include: Definition of termino...
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How does an experienced professional plan and execute a PPC A/B test?  Answers must include: Defi...
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In the context of Web Analytics: What is a segment? Answers must include: Definition of terminolo...
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In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
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In the context of Web Analytics: What are the generally accepted practices used to establish clea...
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