Online Marketing Body of Knowledge Community

Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What is web analytics? Answers must include: Definition of terminology, Importance of the concept...
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What is web analytics also known as, similar to, and different from? Answers must include: Defini...
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In the context of Web Analytics: What is a business objective? Answers must include: Definition o...
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In the context of Web Analytics: What is a goal? Answers must include: Definition of terminology,...
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In the context of Web Analytics: What is a target? Answers must include: Definition of terminolog...
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In the context of Web Analytics: What is a metric? Answers must include: Definition of terminolog...
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In the context of Web Analytics: What is a dimension? Answers must include: Definition of termino...
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In the context of Web Analytics: What is a segment? Answers must include: Definition of terminolo...
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In the context of Web Analytics: What are unique visitors? Answers must include: Definition of te...
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In the context of Web Analytics: What are the generally accepted practices used to establish clea...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
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In the context of Web Analytics: What are the generally accepted practices used to create an anal...
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In the context of Web Analytics: What are generally accepted methods that enable web analytics pr...
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In the context of Web Analytics: What are the key differences between analytics resources and tea...
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In the context of Web Analytics: What are generally accepted practices used to compare company pe...
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In the context of Web Analytics: What are generally accepted sources of data for competitive inte...
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