Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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What are generally accepted profit / revenue inputs used to set digital advertising / paid search...
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What are generally accepted profit / revenue inputs used to set digital advertising / paid search...
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What are generally accepted profit / revenue inputs used to set digital advertising / paid search...
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What are generally accepted profit / revenue inputs used to set digital advertising / paid search...
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What are some typical ways in which keyword planning (or similar) tools are used in estimating in...
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What are generally accepted practices for setting initial digital marketing / paid search bids ba...
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What are generally accepted practices for estimating conversion rates and profits of a digital ad...
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What are generally understood platform limits of a digital advertising / paid search account budget?
What are generally understood platform limits of a digital advertising / paid search account budg...
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What are generally accepted practices for building a large paid search account in a spreadsheet a...
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What are generally accepted practices for manipulating paid search data in an offline ad editor? ...
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What are generally accepted practices for downloading a paid search account to an offline ad editor?
What are generally accepted practices for downloading a paid search account to an offline ad edit...
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What are generally accepted practices for optimizing a digital advertising / paid search account ...
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What are generally accepted practices for estimating a digital advertising / paid search account ...
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What are generally accepted practices for defining the goals of a digital advertising / paid sear...
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What are the generally accepted elements of the keyword hierarchy for a digital advertising / pai...
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What are generally accepted practices for creating ad groups for digital advertising / paid searc...
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What are generally accepted practices for mapping targeting options to digital advertising / paid...
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What are generally accepted practices for choosing appropriate targeting options for digital adve...
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What is generally accepted as a good digital advertising / paid search account structure? Answers...
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What are generally accepted practices for selecting appropriate short tail keywords for a paid se...