Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West.
In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more.
Jamie warns about some changes that affect keyword expansion and explains how match types change this and why a focus on conversion, CTR, and analysis of the offer that our competitors are using can be more helpful than ever. Jamie wraps up with some wisdom on estimated spend and sample rates.
Follow Jamie at @JamieSmithNow and at TheSearchMonitor.com