Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of digital advertising / paid search, what is ad position? Answers must include: D...
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In the context of digital advertising / paid search, what are ad groups? Answers must include: De...
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What are the top benefits of paid search advertising as compared with those for natural or organi...
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What are the top goals of paid search advertising as compared with those for natural or organic s...
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In the context of digital advertising what is programmatic buying? Answers must include: Definiti...
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In the context of digital advertising what is display advertising? Answers must include: Definiti...
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What are currently the five most prominent pay per click advertising platforms and what are the m...
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What is pay per click advertising? Answers must include: Definition of terminology, Importance of...
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What is content marketing? Answers must include: Definition of terminology, Importance of the con...
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What are generally-accepted practices in creating reports that enable action and optimization of ...
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What are generally-accepted practices in distinguishing effective from ineffective content market...
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In the context of content marketing, what is multi-channel attribution? Answers must include: Def...
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In the context of content marketing, what is blended attribution? Answers must include: Definitio...
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In the context of content marketing, what is first click attribution? Answers must include: Defin...
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In the context of content marketing, what is last click attribution? Answers must include: Defini...
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In the context of content marketing, what are generally-accepted practices for mapping metrics to...
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In the context of content marketing, what are generally-accepted practices for correlating conten...
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In the context of content marketing, what is the concept of content share-ability? Answers must i...
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In the context of content marketing, what is the concept of content relevancy? Answers must inclu...
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What are generally-accepted content marketing tactics and strategies used by nonprofits? Answers ...