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Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What are generally-accepted content marketing tactics and strategies to drive ecommerce sales?
Content Marketing
What are generally-accepted content marketing tactics and strategies to drive ecommerce sales? An...
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What are generally-accepted content marketing tactics and strategies for promoting consumer products?
Content Marketing
What are generally-accepted content marketing tactics and strategies for promoting consumer produ...
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What are generally-accepted content marketing tactics and strategies for promoting services?
Content Marketing
What are generally-accepted content marketing tactics and strategies for promoting services? Answ...
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What are generally-accepted content marketing tactics and strategies for promoting technology products?
Content Marketing
What are generally-accepted content marketing tactics and strategies for promoting technology pro...
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What are generally-accepted content marketing tactics and strategies for marketing manufacturing products?
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What are generally-accepted content marketing tactics and strategies for marketing manufacturing ...
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In the context of content marketing, what are generally-accepted likely "micro conversion points" where content can help an audience to get answers?
Content Marketing
In the context of content marketing, what are generally-accepted likely “micro conversion p...
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In the context of content marketing, what are generally-accepted likely "micro moments" where content can help an audience to get answers?
Content Marketing
In the context of content marketing, what are generally-accepted likely “micro moments̶...
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In the context of content marketing, what are generally-accepted tactics that are used through all relevant points in the conversion funnel?
Content Marketing
In the context of content marketing, what are generally-accepted tactics that are used through al...
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In the context of content marketing, what are generally-accepted benefits of paid, owned and earned media?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of paid, owned and earn...
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In the context of content marketing, what are generally-accepted differences between paid, owned and earned media?
Content Marketing
In the context of content marketing, what are generally-accepted differences between paid, owned ...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for aggregation?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for a webinar?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for a podcast?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an animated gif?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for a video?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an eBook?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for an infographic?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content for a blog post?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted practices for the process of repurposing content across multiple channels?
Content Marketing
In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of content marketing, what are generally-accepted benefits of using videos?
Content Marketing
In the context of content marketing, what are generally-accepted benefits of using videos? Answer...
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