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Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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What are generally-accepted practices for identifying content marketing influencers based on their ability to influence audience size?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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What are generally-accepted practices for identifying content marketing influencers based on their ability to influence the prospect / customer decision-making process?
Content Marketing
What are generally-accepted practices for identifying content marketing influencers based on thei...
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In the context of content marketing, what are generally-accepted copywriting practices for headlines?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for headli...
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In the context of content marketing, what are generally-accepted copywriting practices for an optimized document structure?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for an opt...
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In the context of content marketing, what are generally-accepted copywriting practices for page titles?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for page t...
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In the context of content marketing, what are generally-accepted copywriting practices for semantically related keywords?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for semant...
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In the context of content marketing, what are generally-accepted copywriting practices for TF-IDF (or term frequency)?
Content Marketing
In the context of content marketing, what are generally-accepted copywriting practices for TF-IDF...
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In the context of content marketing, what are generally-accepted practices in optimizing for search engine featured snippets?
Content Marketing
In the context of content marketing, what are generally-accepted practices in optimizing for sear...
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In the context of content marketing, what are generally-accepted practices in creating calls to action?
Content Marketing
In the context of content marketing, what are generally-accepted practices in creating calls to a...
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In the context of content marketing, what are generally-accepted practices in managing the process of writing customer-focused language?
Content Marketing
In the context of content marketing, what are generally-accepted practices in managing the proces...
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In the context of content marketing, what are generally-accepted practices in managing the process of writing for readability?
Content Marketing
In the context of content marketing, what are generally-accepted practices in managing the proces...
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In the context of content marketing, what are generally-accepted practices in creating compelling headlines?
Content Marketing
In the context of content marketing, what are generally-accepted practices in creating compelling...
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What are generally-accepted practices for establishing measurement criteria for content marketing that map to company goals?
Content Marketing
What are generally-accepted practices for establishing measurement criteria for content marketing...
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What are generally-accepted practices for defining content frequency matched to resources and planned content marketing outcomes?
Content Marketing
What are generally-accepted practices for defining content frequency matched to resources and pla...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for news feeds?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for publishing sites?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for review sites?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for archiving platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for photo sharing platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for video sharing platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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