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Online Marketing Body of Knowledge from OMCP

Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.

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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for microblogging platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for social media platforms?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for defining an optimized plan for search engines?
Content Marketing
In the context of content marketing, what are generally-accepted practices for defining an optimi...
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In the context of content marketing, what are generally-accepted practices for creating persuasive stories and messages that persuade?
Content Marketing
In the context of content marketing, what are generally-accepted practices for creating persuasiv...
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What are generally-accepted practices for defining target audiences for content marketing based on motivation and intent?
Content Marketing
What are generally-accepted practices for defining target audiences for content marketing based o...
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What are generally-accepted practices for defining target audiences for content marketing based on psychographics?
Content Marketing
What are generally-accepted practices for defining target audiences for content marketing based o...
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What are generally-accepted practices for defining target audiences for content marketing based on demographics?
Content Marketing
What are generally-accepted practices for defining target audiences for content marketing based o...
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What are generally-accepted practices for defining customer satisfaction goals for content marketing?
Content Marketing
What are generally-accepted practices for defining customer satisfaction goals for content market...
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What are generally-accepted practices for defining visitor outcome goals for content marketing?
Content Marketing
What are generally-accepted practices for defining visitor outcome goals for content marketing? A...
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What are generally-accepted practices for defining visitor acquisition goals for content marketing?
Content Marketing
What are generally-accepted practices for defining visitor acquisition goals for content marketin...
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What are generally-accepted practices for defining cost saving goals (e.g. CPA, CPC) for content marketing?
Content Marketing
What are generally-accepted practices for defining cost saving goals (e.g. CPA, CPC) for content ...
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What are generally-accepted practices for defining brand exposure goals for content marketing?
Content Marketing
What are generally-accepted practices for defining brand exposure goals for content marketing? An...
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What are generally-accepted practices for defining customer retention goals for content marketing?
Content Marketing
What are generally-accepted practices for defining customer retention goals for content marketing...
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What are generally-accepted practices for defining profit or margin goals for content marketing?
Content Marketing
What are generally-accepted practices for defining profit or margin goals for content marketing? ...
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What are generally-accepted practices for defining ROI goals (paid, owned or earned) for content marketing?
Content Marketing
What are generally-accepted practices for defining ROI goals (paid, owned or earned) for content ...
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What are generally-accepted practices for defining engagement goals for content marketing?
Content Marketing
What are generally-accepted practices for defining engagement goals for content marketing? Answer...
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What are generally-accepted practices for defining revenue or sales goals for content marketing?
Content Marketing
What are generally-accepted practices for defining revenue or sales goals for content marketing? ...
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What are generally-accepted practices to identify company goals related to content marketing?
Content Marketing
What are generally-accepted practices to identify company goals related to content marketing? Ans...
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Who typically sets strategy and owns implementation of content marketing at organizations with marketing teams of more than 20 people?
Content Marketing
Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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Who typically sets strategy and owns implementation of content marketing at organizations with marketing teams of 6-20 people?
Content Marketing
Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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