Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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What are some generally-accepted benefits of content marketing? Answers must include: Definition ...
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In the context of content marketing, what is viral marketing? Answers must include: Definition of...
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In the context of content marketing, what is user generated content? Answers must include: Defini...
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In the context of content marketing, what is a thought leader? Answers must include: Definition o...
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In the context of content marketing, what is tentpole content? Answers must include: Definition o...
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In the context of content marketing, what is seasonal content? Answers must include: Definition o...
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In the context of content marketing, what is repurposing? Answers must include: Definition of ter...
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In the context of content marketing, what is permission marketing? Answers must include: Definiti...
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In the context of content marketing, what is personalization? Answers must include: Definition of...
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In the context of content marketing, what is owned media? Answers must include: Definition of ter...
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In the context of content marketing, what is newsjacking? Answers must include: Definition of ter...
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In the context of content marketing, what is a landing page? Answers must include: Definition of ...
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In the context of content marketing, what is an infographic? Answers must include: Definition of ...
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In the context of content marketing, what is an influencer? Answers must include: Definition of t...
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In the context of content marketing, what is a brand evangelist? Answers must include: Definition...
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In the context of content marketing, what is an eBook? Answers must include: Definition of termin...
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In the context of content marketing, what is earned media? Answers must include: Definition of te...
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In the context of content marketing, what is dynamic content? Answers must include: Definition of...
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In the context of content marketing, what is curated content? Answers must include: Definition of...