Digital Marketing

Digital Marketing

2025 OMCP Digital Marketing Role Delineation Study

Blog, Digital Marketing, News / 2 minutes of reading

The results are in. See the digital marketing priorities as reported by professionals in the most recent OMCP Role Study. The final survey data and report are complete, summarized here, and are freely available to participants, educational institutions, or training providers. Download the full report below.  Unlock the Future of Digital Marketing Skills and Strategy In today’s rapidly evolving marketing ecosystem, staying ahead requires more than experience-it demands continuous learning, leadership alignment, and data-informed strategy. That’s why OMCP has released its 2025 Digital Marketing Role Delineation Study, a deep dive into the dynamic […]

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The Rise of Sustainability in Digital Marketing: Trends, Benefits, & Best Practices

Blog, Digital Marketing / 5 minutes of reading

Has your company caught on yet? Caught on to what? Sustainability. The purchasing behaviors of consumers have been shifting toward companies that demonstrate environmental and social responsibility over the years. So, how does sustainability play into digital marketing? Such a strategy has the potential to differentiate your company from its competitors and make you more attractive in their eyes. Additionally, although your competition may provide similar products and services to yours, promoting them in sustainable ways can have a major impact. Throughout our blog, we will cover current trends, benefits,

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Adult focused female blogger sitting on veranda with laptop

Emerging Trends and Skills in Digital Marketing: AI, AR, and VR Edition

Blog, Digital Marketing / 5 minutes of reading

With rapid advancements in technology, digital marketers continually face the exciting challenge of staying ahead in a field that evolves every day–an evolution driven by artificial intelligence, augmented reality, and virtual reality. Having that in mind, it is paramount to stay informed on these emerging developments and essential skills to remain competitive.  The Growing Impact of Technology on Digital Marketing We’ve all heard the term ‘AI’–whether in the news, on your favorite podcast, or in your favorite email newsletter. This word, now deeply integrated into our everyday vocabulary, continues to

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Two individuals in a neon light room with VR headsets on are holding controllers and living in a VR environment.

Building a Website Designed to Leverage Organic Marketability

Blog, Digital Marketing / 5 minutes of reading

Developing exceptional products or services on its own is rarely enough to guarantee business success today. Users also need to know where to find you. Imagine having the most popular retail items of the season on your store shelves, but no one knows where the building is. The same principle applies to selling or marketing products online. Having an unoptimized website makes it much more difficult for individuals to learn more about your brand and engage with it. This can lead to a number of missed opportunities and wasted resources.

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Hand-drawn site map for the start of a website development project.

Crafting An Effective Mobile Marketing Strategy

Digital Marketing / 4 minutes of reading

According to Statista, over half of all web traffic is due to using mobile devices over desktops. Worldwide mobile ad spending is expected to reach 402 billion dollars in 2024. For many brands and businesses, mobile marketing strategy is no longer “nice to have”, but a necessary component of a thorough marketing campaign design to reach an optimal number of target customers and consumers.  One key challenge in adopting a mobile marketing strategy is starting the process. Although it shares many qualities with other marketing modalities, mobile marketing across various

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This looks like printing on the side of a box that is blue and the print is beige. There is a hand holding a screwdriver and the words "strategy" written in the arm

Key Performance Indicators (KPIs) – Your Roadmap to Marketing Success

Blog, Digital Marketing / 4 minutes of reading

One of the best practices for a successful digital marketing campaign is setting tangible, reachable goals for success. Although metrics and data analysis provide insight into the success of a given campaign, they only provide partial insight into campaign progress. One best practice for digital marketing campaigns is establishing solid Key Performance Indicators (KPIs) that thoroughly document and mark progress toward those goals.  What are KPIs and Why Do They Matter Key Performance Indicators (KPIs) are key quantifiable indicators of progress towards an intended result. Companies frequently use KPIs to

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Cartoon drawing of a male hand pointing to a clipboard with a KPI worksheet.

Requirements for Digital Marketing Certification Updated 2022

Digital Marketing, News / 2 minutes of reading

New Option for Experience and Education for OMCA OMCA candidates with over two years of verified marketing experience may waive the requirement to prove secondary school (“High School”) graduation. In addition, OMCA candidates who have completed an accredited training program with six months of application do not need to provide evidence of a secondary school graduation. This change is effective as of March 12, 2022. OMCA Updated Requirements The requirements for OMCA digital marketing certification now include: A passing score on the OMCA exam PLUS one of the following: 4,000

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Digital marketing standards changes for OMCA certification 2022

The Top 10 States for Digital Marketing Skills in the US 2021

Digital Marketing, News / 7 minutes of reading

Which state in the US has the highest-skilled digital marketers? OMCP is sharing digital marketing skill levels by US State as derived from a subset of online marketing exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing skills via online exams. Certification in digital marketing is awarded by verification of experience, education, exam scores, and credit for training from over 900 accredited providers and platform courses.  The overall results are first and then specific placement for SEO Skills, Digital Advertising Skills, Social

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Digital Marketing Skills in the US by State

Digital Analytics Skills by Location

Digital Marketing, News / 5 minutes of reading

Which country has the best digital analytics skills? The ability to turn data into decisions is not the domain of any one country. However some regions stand above others with digital analytics skills. You might guess it’d be a country famous for arithmetic. It could be a region associated with chess champions or even for programming skills. But instead you’d find the top country for digital analytics skills–actually the two top countries for digital analytics skills–are also famous for dance, for food, and for.. . siesta. Think you know? The

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Digital Advertising Skills by Location

Digital Marketing, News / 4 minutes of reading

Which country has the best digital advertisers? Most would say the ad agencies in the United States have cornered the market on digital advertising skills. Or France. Or the UK. But they’d be wrong. In a first release, OMCP is sharing digital marketing skill levels by region as derived from a subset of exams served to thousands of candidates over the last 12 months. OMCP is an independent industry association that verifies digital marketing hard skills via online exams. Certification is awarded by verification of experience, education, exam scores, and

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