Digital Marketing

Training Providers Help in Time of Need For those in quarantine during the COVID-19 pandemic, it just got easier to level up in digital marketing skills. We reached out to the leading digital marketing training providers and asked for a comment or advice, and any special allowances for those stuck at home during this crisis. We’ll update this list as we learn of more help. Do you know of a training provider who is helping people in quarantine? Send us a note or comment here if you know of other […]

“I know digital marketing,” said the candidate, “I’ve been practicing social media since it started in 2015.” The hiring manager is rightfully skeptical. But besides some easily memorized buzzwords, how can the hiring manager validate skills in an unbiased way? The practice of digital marketing has matured from an ‘edge-practice’ relegated to a few specialists to a required skill set in over 78% of marketing job postings and internal marketing roles. Here, leading managers weigh in on how to implement skills measurement systems for hiring and promotion of digital marketing