Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
Web Analytics
What is web analytics? Answers must include: Definition of terminology, Importance of the concept...
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In the context of Web Analytics: What are generally accepted practices for using on-site search d...
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In the context of Web Analytics: What is a web analytics segment? Answers must include: Definitio...
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In the context of Web Analytics: What is the role of the dashboard in defining business goals? An...
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In the context of Web Analytics: What is the role of the dashboard in supporting business insight...
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In the context of Web Analytics: What are generally accepted methods for collecting ecommerce dat...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
In the context of Web Analytics: What is a goal? Answers must include: Definition of terminology,...
What is web analytics also known as, similar to, and different from? Answers must include: Defini...
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In the context of Web Analytics: What are generally accepted methods for advanced data collection...
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In the context of Web Analytics: What are generally accepted methods for deploying JavaScript and...
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In the context of Web Analytics: What are examples of five (5) generally accepted KPIs and / or m...
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In the context of Web Analytics: What are generally accepted practices for ensuring correct campa...
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In the context of Web Analytics: What are generally accepted methods for analysing on-site search...
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In the context of Web Analytics: What are generally accepted methods for distilling analysis into...
In the context of Web Analytics: What is a business objective? Answers must include: Definition o...
In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
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In the context of Web Analytics: What is the difference between dimensions and segments in the co...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...