Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of digital advertising / paid search, what is frequency capping? Answers must incl...
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What is the generally accepted definition for SEO Semantic indexing? Answers must include: Defini...
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What are typical resources and team structures for digital advertising / paid search in organizat...
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What are generally-accepted content marketing tactics and strategies for promoting technology pro...
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In the context of Web Analytics: What is the usefulness of custom segments? Answers must include:...
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What are best practices for creating and using an HTML site map? Answers must include: Definition...
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In the context of content marketing, what is article marketing? Answers must include: Definition ...
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What are generally accepted practices for improving quality score of digital advertising / paid s...
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In the context of digital advertising / paid search, what are invalid clicks? Answers must includ...
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What are best practices when analyzing page-level SEO metrics? Answers must include: Definition o...
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What are the generally accepted elements of the keyword hierarchy for a digital advertising / pai...
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In the context of digital advertising / paid search reporting, what are generally accepted practi...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of content marketing, what are generally-accepted tactics that are used through al...
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In the context of paid search, how do review extensions work with text ads? Answers must include:...
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In the context of content marketing, what are generally-accepted practices for defining an optimi...
In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
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What are generally-accepted practices for defining customer retention goals for content marketing...
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In the context of paid search, what are typical factors that create a quality score? Answers must...
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What are generally accepted practices for analysing trends in digital advertising / paid search a...