Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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In the context of content marketing, what are generally-accepted practices for the process of rep...
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In the context of digital advertising / paid search, what is A/B testing? Answers must include: D...
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What are generally accepted practices for analysing trends in digital advertising / paid search a...
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In the context of digital advertising / paid search, what are generally accepted practices for ma...
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In the context of digital advertising / paid search, what are generally accepted practices for id...
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What are generally accepted practices used to establish clear business objectives for SEO? Answer...
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How is SEO performance measured, tracked and analyzed? Answers must include: Definition of termin...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what are generally accepted capabilities of ...
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In the context of digital advertising / paid search, what are generally accepted practices for pr...
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In the context of content marketing, what are generally-accepted practices for measuring influenc...
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What is the generally accepted definition for SEO Block level analysis? Answers must include: Def...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of digital advertising / paid search, what is manual CPC bidding? Answers must inc...
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In the context of paid search, what are the requirements for a display URL? Answers must include:...
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What are generally accepted practices for involving developers in digital analytics? Answers must...
In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
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In the context of digital advertising / paid search, what is impression share? Answers must inclu...
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In the context of content marketing, what is an influencer? Answers must include: Definition of t...
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What are best practices for SEO using META description tags? Answers must include: Definition of ...