Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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What are benefits of creating an SEO keyword taxonomy? Answers must include: Definition of termi...
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In the context of Web Analytics: What are examples of ineffective KPIs? Answers must include: Def...
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What are generally accepted practices for making bid changes in digital advertising / paid search...
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In the context of Web Analytics: What are generally accepted solutions to rectify these problems?...
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Who typically sets strategy and owns implementation of content marketing at organizations with ma...
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In the context of paid search, how do callout extensions work with text ads? Answers must include...
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What are generally accepted practices for testing digital advertising / paid search text ads? Ans...
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What are best practices for SEO using Pagination? Answers must include: Definition of terminology...
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In the context of digital advertising / paid search, what is CPA (cost per acquisition)? Answers ...
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In the context of content marketing, what are generally-accepted practices for correlating conten...
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In the context of Web Analytics: What are generally accepted practices for the use of tracking co...
In the context of Web Analytics: Which departments or roles are typically responsible for analyti...
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In the context of content marketing, what is a brand evangelist? Answers must include: Definition...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of Web Analytics: What are generally accepted methods for analysing user behaviour...
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What are generally-accepted content marketing tactics and strategies for marketing manufacturing ...
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In the context of digital advertising / paid search, what are ad groups? Answers must include: De...
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In the context of digital advertising / paid search, what is an API and why is it useful? Answers...
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What are generally-accepted practices in creating reports that enable action and optimization of ...
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In the context of paid search, how do keywords indicate a searcher’s intent? Answers must i...