Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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What are generally-accepted practices in distinguishing effective from ineffective content market...
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In the context of paid search, what is a problem keyword? Answers must include: Definition of ter...
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In the context of digital advertising / paid search, what is a tag manager? Answers must include:...
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In the context of content marketing, what are generally-accepted benefits of using eBooks and whi...
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In the context of content marketing, what are generally-accepted copywriting practices for semant...
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What are best practices when using robots.txt to block content indexing? Answers must include: De...
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In the context of Web Analytics: What are generally accepted practices used to compare company pe...
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In the context of content marketing, what is a thought leader? Answers must include: Definition o...
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In the context of content marketing, what are generally-accepted benefits of using email and news...
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In the context of digital advertising / paid search, what are call extensions? Answers must inclu...
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In the context of Web Analytics: What is the role of the dashboard in creating benchmarks? Answer...
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In the context of digital advertising / paid search, what are bids? Answers must include: Definit...
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In the context of content marketing, what is earned media? Answers must include: Definition of te...
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What are generally accepted practices for establishing retention goals for digital advertising an...
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In the context of content marketing, what are generally-accepted practices for defining an optimi...
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What practices improve communication with stakeholders when discussing SEO? Answers must include:...
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What are generally accepted practices for testing digital advertising / paid search rich media ad...
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What is meant by local SEO and what strategies support it? Answers must include: Definition of te...
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In the context of content marketing, what are generally-accepted copywriting practices for headli...
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In the context of digital advertising / paid search, what is the generally accepted importance of...