Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
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What is Link-Building and Off-Site Optimization and why is it important? Answers must include: De...
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What are best practices for SEO using or avoiding content that may not be visible to search engin...
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What are generally accepted practices for identifying quality score problems within a paid search...
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In the context of content marketing, what is a thought leader? Answers must include: Definition o...
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What are best practices for SEO using META description tags? Answers must include: Definition of ...
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What is meant by local SEO and what strategies support it? Answers must include: Definition of te...
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In the context of digital advertising / paid search, what are sitelinks? Answers must include: De...
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In the context of Web Analytics: What are generally accepted methods for collecting ecommerce dat...
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What are best practices for SEO to ensure a user experience that engages visitors? Answers must i...
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In the context of digital advertising / paid search, what are generally accepted correlations bet...
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In the context of paid search, what are the requirements for a display URL? Answers must include:...
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In the context of Web Analytics: What are generally accepted methods for performing social media ...
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What are best practices when analyzing page-level SEO metrics? Answers must include: Definition o...
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In the context of digital advertising / paid search, what are current targeting options and combi...
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In the context of Web Analytics: Why are KPIs argued to be the foundation for all business analys...
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In the context of content marketing, what are generally-accepted practices for producing engaging...
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What are best practices in SEO for use of nofollow tags? Answers must include: Definition of ter...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of Web Analytics: What are generally accepted methods for specifying KPIs to evalu...
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In the context of content marketing, what is click bait? Answers must include: Definition of term...