Videos

Ayat Shukairy Shares Conversion Practices with OMCP

Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Ayat Shukairy of Invesp took some time to share B2B conversion best practices with OMCP while at SMX West in San Jose. Ayat advises that the one of the important B2B conversion practices starts with getting to know your customers through surveys and  qualitative tests in order to cater the site to their needs. Then she recommends combining this with analytics and quantitative data to validate which areas to focus on.  One key: Follow the funnel, follow the money. Ayat also shares practices for deciding ‘what to test’ and […]

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Andy Atkins-Kruger Shares International SEO Practices with OMCP at SMX

Blog, Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but Andy teaches a preliminary step that improves the outcomes.  This video also shares the pivotal components of landing pages as they apply to multinational SEM campaigns.    Andy touches on geo-targeting practices using CCTLD and

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