Videos

Four Paid Search Best Practices OMCP with Brad Geddes

Paid Search expert-author Brad Geddes shares four paid search best practices with OMCP in less than six minutes. Brad has contributed quite a bit to the OMCP standard. A lot of the questions on the OMCA certification exam and OMCP certification exams are based off the competencies that Brad’s given us in combination with surveys of hiring managers.  Listen up and apply these to your exam preparation.  A transcript of Brad’s answers is added below. Best Practice for Funnel Definition Q: What are some low dispute best practices that people can …

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Four Digital Analytics Best Practices OMCP with Ruth Burr Reedy

Digital marketing expert and OMCP contributor Ruth Burr Reedy shares four best practices for digital analytics in this six minute video. You’ll learn several ways to ensure you don’t miss pages with your analytics tool, best practices for tracking conversions, and how sampling rates and a tag manager can help get us to trends that matter. Knowledge of some of these practices is required on the OMCP certification exam.  Ruth currently leads the digital marketing strategy team at Upbuild.io.  Thanks Ruth! Ruth mentions the following solutions in her talk: Screaming …

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Digital marketing best practices from Ruth Burr Reedy

SEO Algorithm Best Practices from Barry Schwartz, OMCP

Barry Schwartz CEO of Rusty Brick and author at Search Engine Roundtable and Search Engine Guide shares with OMCP best practices on following the SEO algorithm changes. Barry suggests following specific communities/SEO luminaries and where to check when validating how your site might be affected by algorithm updates. Thanks Barry! Much of what Barry shares here is useful for preparation for your team’s OMCP exams. For example: OMCA certified must be able to explain what a search engine algorithm is and how it could affect search engine results for a web …

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Barry Schwartz Shares SEO with Michael Stebbins OMCP

SEO Best Practices from Keith Goode, OMCP at SMX West

Keith Goode, SEO for IBM and digital marketing educator, was kind enough to share best practices on prioritizing site crawl-abilty, index-ability, and usability as a foundation of SEO.  Next, Keith explains what types of keywords can make a difference and what causes good ranking in today’s search landscape.  You’ll also get some tips on how to promote SEO within a large organization. Thanks Keith! BLURRY VIDEO!!!  We apologize to viewers and to Keith for the significant amount of time the camera is out of focus.  We skipped the typical video …

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SEO Best Practices from Jessica Bowman, OMCP at SMX West

Jessica Bowman, contributor to OMCP standards, author of the Executive SEO Playbook, and the brilliance behind SEOinHouse.com and TechnicalSEOcourse.com was kind enough to stop and share a few SEO best practices on the spot at SMX West in San Jose. Much of what Jessica teaches is on the OMCA exam and the OMCP SEO exam. Study up with Jessica’s book and courses before you schedule your exams. And thank you Jessica!

Scott Brinker Shares Best Practices for Martech for the OMCP Standard

Scott Brinker Shares Best Practices for Martech for the OMCP Standard Just after his keynote at the 2017 Martech conference, Scott Brinker took a few minutes to share best practices in Martech with OMCP. Scott and his blog ChiefMarket.com are the go-to source for leading Martech practices. Follow Scott at @ChiefMartec.   Here’s a summary of the interview: The Technology is the Smallest Piece The technology is the smallest piece of the equation and the first step. The key is how to you shift the organization to be able to …

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Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West

Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and explains how match types change this and why a focus on conversion, CTR, and analysis of the offer that our competitors are using can be more helpful than ever.  Jamie wraps up with some wisdom …

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Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP

Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose.  What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges.  And it’s no wonder since both leaders have contributed to the Digital Advertising portion of the OMCP and OMCA Exams. Thanks to you both Matt and Brad! In this video: With humor, Matt Van Wagner challenges us to explore as many PPC channels as possible and goes on to discuss …

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David Szetela Shares Paid Search Best Practices with OMCP

Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West.  Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams.  In this video, David talks about a practice than can ruin results in Google’s display network and suggests solutions.  He also reveals surprise drawback of using negative keywords in the display network (and remarketing as well).   Follow David at @Szetela and PPC Rockstars Podcast and of course, at his PPC agency …

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Eric Enge Shares SEO Best Practices with OMCP at SMX West

Eric Enge, SEO author, speaker, and CEO of digital marketing agency Stone Temple took some time to share SEO best practices with OMCP while at SMX West in San Jose. Many of the practices Eric  shares in this video are well-aligned with the OMCP competency standards and will be present on the OMCP exams. In this video interview, Eric shares a site architecture practice that can repel or cooperate with the search engines.  Some pages can be too detailed for the index and Eric shows us how to keep those pages for users, …

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