Meredith Gray Stone, Program Manager, Professional Certificate Programs at Duke University, was kind enough to sit with us and share what the industry can expect from the Duke University Digital Marketing Programs.
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Digital marketing salaries for 2019 show that talent is in demand and hard to to find. According to a report from Mondo, these are some of the salaries digital marketers can expect to earn in 2019 CMO earns $165,000 – $250,000 VP of MarTech Solutions earns $135,000 – $205,000 VP of Digital Marketing earns $135,00 – $200,000 Marketing Automation Architect earns $155,000 – $180,000 VP of Interactive earns $135,000 – $180,000 VP of eCommerce earns $125,000 – $180,000 Director of UX/UI earns $125,000 – $175,000 Director of Interactive earns $110,000
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The OMCP 2018 Talent leadership Award for Digital Marketing Certification Pass Rates goes to Procter & Gamble. Procter & Gamble, a leading consumer goods corporation, set out to continue to learn and win in the digital and e-commerce space and to be an industry-leading IT organization. To help deliver these goals, the organization executed a training and certification program based on industry standards set by OMCP. 94% Certification Rate With strong support from senior leaders, Katy Moeggenberg and Carrie Rathod unified brand, IT, marketing technology and other groups to achieve
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The OMCP 2018 Talent leadership Award for Digital Marketing Course Completion Rates goes to Bayer. Life sciences giant Bayer has done plenty of digital marketing trainings, but none have been quite like the latest engagement which included matchmaking, reverse mentoring, game shows, and a bespoke blend of on-ground training and digital online courses. 82% Course Completion Rate The results were impressive: 82% of Bayer’s 1,100 member team, including the marketing team, all management, and core partners from other functions in the company, completed the program with 15 lessons on average
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The results are in. See the digital marketing priorities as reported by over 4,000 professionals in the most recent OMCP Role Study. The final survey data and report is complete, summarized here, and is freely available to participants, educational institution, or training providers. Download the full report below. What is a Digital Marketing Role Delineation Study? The 2019 OMCP Role Delineation Study represents current practice ratios and skill, education, and experience requirements in digital marketing. The data is one of several used by OMCP to ensure that digital marketing certification standards, exams, and
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Podcast with Matt Bailey Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins. This episode is brought to you by: MindEdge. MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing with a series of nine online courses . Enroll today to prepare for your OMCA certification exam at MindEdge.com The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices
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Want to help others learn digital marketing? A growing number of in-house teams and agencies have been asking OMCP for introductions to trainers who can teach sessions on-site and then online. OMCP will do a little screening and then introduce matches. Looking for: PPC, SEO, Local Search, Voice Search, Content Marketing, Programmatic, Social Media Marketing, Conversion Rate Optimization and more. Two levels needed: Conceptual and Expert. Yes, it helps if you have your OMCP or OMCA status but for now, we’re just doing this to help the in-house teams who
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Paid Search expert-author Brad Geddes shares four paid search best practices with OMCP in less than six minutes. Brad has contributed quite a bit to the OMCP standard. A lot of the questions on the OMCA certification exam and OMCP certification exams are based off the competencies that Brad’s given us in combination with surveys of hiring managers. Listen up and apply these to your exam preparation. A transcript of Brad’s answers is added below. Best Practice for Funnel Definition Q: What are some low dispute best practices that people can
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SEO: Determining Searcher Intent with Matt Bailey Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice. Your page must engage. And search engines are getting better at deciding what types of pages will best serve the searchers. But how can we know what searchers are expecting? Find out here in this impromptu interview with author-expert Matt Bailey, hands-on SEO, bestselling author and corporate trainer from SiteLogic. This episode is brought to you by: WordTracker. Reveal 1000s of long tail keywords using data from Google,
Digital marketing expert and OMCP contributor Ruth Burr Reedy shares four best practices for digital analytics in this six minute video. You’ll learn several ways to ensure you don’t miss pages with your analytics tool, best practices for tracking conversions, and how sampling rates and a tag manager can help get us to trends that matter. Knowledge of some of these practices is required on the OMCP certification exam. Ruth currently leads the digital marketing strategy team at Upbuild.io. Thanks Ruth! Ruth mentions the following solutions in her talk: Screaming
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