GTB Earns OMCP Agency Of Excellence Award for Innovation in Training

Awards, Blog, Digital Marketing, Events / 13 minutes of reading

The OMCP 2016 Agency of Excellence Award for Innovation in Training Methodology goes to GTB. GTB is an agency that prides itself on inspired thinking, fact-based decision making and execution, delivering true ’integration’ within the speed, diversity and potential of modern communications.  The agency is known for bringing together best of breed data, media, advertising, technology and creative under one roof in multiple markets worldwide and as part of the WPP Group. GTB’s L&D team of three deployed OMCP-approved training from Simplilearn’s Market Motive worldwide, conferring with managers to set […]

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MediaCom Earns OMCP Agency Of Excellence Award for Exam Pass Rates

Awards, Blog, Digital Marketing, Events, News / 17 minutes of reading

The OMCP 2016 Agency of Excellence Award for Online Marketing Exam Pass Rates goes to MediaCom.     MediaCom, a leading agency based in the UK, already had the digital marketing expertise to service clients within the agency. Always looking to improve their service, they identified an opportunity to broaden overall digital capability across and between departments by increasing individual digital knowledge at all levels. Their training goal was to create better internal communication and deliver more effective and creative marketing solutions to meet their client objectives. 96% Pass Rate Results

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Viviana Talledo Shares OMCP Experience at SMX

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Viviana Talledo earned her OMCP certification in 2013.  Now, as Senior Digital Marketing Strategist/SEO at Thermo Fisher Scientific, she shares experiences and advice for those currently training for OMCP certification. Stick with it and take your exams every two years at https://omcp.org.  The rewards are worth it. Thank you Viviana for sharing with us!

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Jamie Smith Shares Competitive Intelligence Best Practices with OMCP at SMX West

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Author Expert Jamie Smith of The Search Monitor shares competitive intelligence best practices with OMCP at SMX West. In this video, Jamie shares where to identify companies who are in your domain and which tools to use to uncover creative, landing pages, keywords, spend and more. Jamie warns about some changes that affect keyword expansion and explains how match types change this and why a focus on conversion, CTR, and analysis of the offer that our competitors are using can be more helpful than ever.  Jamie wraps up with some wisdom

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Matt Van Wagner and Brad Geddes Share PPC Best Practices with OMCP

Blog, Digital Marketing, Discussions, News / 1 minute of reading

Authors & Experts Matt Van Wagner and Brad Geddes share an interview with OMCP on PPC Best Practices at SMX West in San Jose.  What Matt and Brad share is well-aligned with OMCP competency standards taught at over 700 colleges.  And it’s no wonder since both leaders have contributed to the Digital Advertising portion of the OMCP and OMCA Exams. Thanks to you both Matt and Brad! In this video: With humor, Matt Van Wagner challenges us to explore as many PPC channels as possible and goes on to discuss

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David Szetela Shares Paid Search Best Practices with OMCP

Digital Marketing, Discussions, Events, News / 1 minute of reading

Author/expert David Szetela of FMBmedia.com was kind enough to share some PPC best practices with OMCP at SMX West.  Many of these practices are well-aligned with the OMCP competency standards and are covered on the readiness tests and the certification exams.  In this video, David talks about a practice than can ruin results in Google’s display network and suggests solutions.  He also reveals surprise drawback of using negative keywords in the display network (and remarketing as well).   Follow David at @Szetela and PPC Rockstars Podcast and of course, at his PPC agency

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Eric Enge Shares SEO Best Practices with OMCP at SMX West

Digital Marketing, Discussions, Events / 1 minute of reading

Eric Enge, SEO author, speaker, and CEO of digital marketing agency Stone Temple took some time to share SEO best practices with OMCP while at SMX West in San Jose. Many of the practices Eric  shares in this video are well-aligned with the OMCP competency standards and will be present on the OMCP exams. In this video interview, Eric shares a site architecture practice that can repel or cooperate with the search engines.  Some pages can be too detailed for the index and Eric shows us how to keep those pages for users,

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Ayat Shukairy Shares Conversion Practices with OMCP

Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Ayat Shukairy of Invesp took some time to share B2B conversion best practices with OMCP while at SMX West in San Jose. Ayat advises that the one of the important B2B conversion practices starts with getting to know your customers through surveys and  qualitative tests in order to cater the site to their needs. Then she recommends combining this with analytics and quantitative data to validate which areas to focus on.  One key: Follow the funnel, follow the money. Ayat also shares practices for deciding ‘what to test’ and

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Andy Atkins-Kruger Shares International SEO Practices with OMCP at SMX

Blog, Digital Marketing, Discussions, Events / 1 minute of reading

Author/Expert Andy Atkins-Kruger shares insights on best practices when building multinational online campaigns in this 16-minute video. Andy shares insights on social behaviors that necessitate multinational campaigns and SEO and aspects of keyword phrases that surprise even the most confident marketers. Using native speakers to build out keyword lists is a generally accepted practice, but Andy teaches a preliminary step that improves the outcomes.  This video also shares the pivotal components of landing pages as they apply to multinational SEM campaigns.    Andy touches on geo-targeting practices using CCTLD and

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Mobile Marketing Loyalty Programs with Jeff Hasen – Online Marketing Best Practices Podcast from OMCP

Blog, Digital Marketing, Podcasts / 25 minutes of reading

How many messages should we send? How do we avoid customers saying “Hey, I didn’t sign up for this!” and how do we personalize our mobile campaigns and keep our customers coming back for more? Author/Expert Jeff Hasen walks OMCP through the current best practices for mobile marketing loyalty campaigns in this OMCP article+podcast. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices in online marketing which are covered by the OMCP standard, competencies, and exams.  This is an OMCP pilot program that

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