Digital Marketing

Digital Marketing

Bayer Earns OMCP Talent Leadership Award for Digital Marketing Training Best Practices

Awards, Digital Marketing / 19 minutes of reading

The OMCP 2018 Talent leadership Award for Digital Marketing Course Completion Rates goes to Bayer.  Life sciences giant Bayer has done plenty of digital marketing trainings, but none have been quite like the latest engagement which included matchmaking, reverse mentoring, game shows, and a bespoke blend of on-ground training and digital online courses. 82% Course Completion Rate The results were impressive: 82% of Bayer’s 1,100 member team, including the marketing team, all management, and core partners from other functions in the company, completed the program with 15 lessons on average […]

Bayer Earns OMCP Talent Leadership Award for Digital Marketing Training Best Practices Read More »

OMCP Digital Marketing Role Delineation Study

Blog, Digital Marketing, News / 4 minutes of reading

The results are in. See the digital marketing priorities as reported by over 4,000 professionals in the most recent OMCP Role Study. The final survey data and report is complete, summarized here, and is freely available to participants, educational institution, or training providers. Download the full report below.  What is a Digital Marketing Role Delineation Study? The 2019 OMCP Role Delineation Study represents current practice ratios and skill, education, and experience requirements in digital marketing. The data is one of several used by OMCP to ensure that digital marketing certification standards, exams, and

OMCP Digital Marketing Role Delineation Study Read More »

Digital Marketing Skills for the 21st Century

Digital Marketing, Podcasts / 45 minutes of reading

Podcast with Matt Bailey Managers and digital marketers: What are the marketing skills necessary for the 21st century? One market leader posed this question to author-expert Matt Bailey who in turn discusses this with OMCP’s Michael Stebbins. This episode is  brought to you by:  MindEdge.  MindEdge Learning’s Digital Marketing Course covers strategic & technical topics of digital marketing with a series of nine online courses . Enroll today to prepare for your OMCA certification exam at MindEdge.com The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices

Digital Marketing Skills for the 21st Century Read More »

Digital Marketing Trainers Wanted

Digital Marketing, Jobs / 1 minute of reading

Want to help others learn digital marketing?   A growing number of in-house teams and agencies have been asking OMCP for introductions to trainers who can teach sessions on-site and then online.  OMCP will do a little screening and then introduce matches.   Looking for: PPC, SEO, Local Search, Voice Search, Content Marketing, Programmatic, Social Media Marketing, Conversion Rate Optimization and more.  Two levels needed:  Conceptual and Expert.  Yes, it helps if you have your OMCP or OMCA status but for now, we’re just doing this to help the in-house teams who

Digital Marketing Trainers Wanted Read More »

Four Paid Search Best Practices OMCP with Brad Geddes

Blog, Digital Marketing, Discussions / 5 minutes of reading

Paid Search expert-author Brad Geddes shares four paid search best practices with OMCP in less than six minutes. Brad has contributed quite a bit to the OMCP standard. A lot of the questions on the OMCA certification exam and OMCP certification exams are based off the competencies that Brad’s given us in combination with surveys of hiring managers.  Listen up and apply these to your exam preparation.  A transcript of Brad’s answers is added below. Best Practice for Funnel Definition Q: What are some low dispute best practices that people can

Four Paid Search Best Practices OMCP with Brad Geddes Read More »

Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP

Digital Marketing, Podcasts / 25 minutes of reading

SEO: Determining Searcher Intent with Matt Bailey Moving up in SEO ranking factors, addressing searcher intent is a low-dispute best practice.  Your page must engage.  And search engines are getting better at deciding what types of pages will best serve the searchers.  But how can we know what searchers are expecting?      Find out here in this impromptu interview with author-expert Matt Bailey, hands-on SEO, bestselling author and corporate trainer from SiteLogic. This episode is  brought to you by: WordTracker. Reveal 1000s of long tail keywords using data from Google,

Determining Searcher Intent with Matt Bailey – Online Marketing Best Practices Podcast from OMCP Read More »

Matt Bailey teaches at Search Engine Strategies

Four Digital Analytics Best Practices OMCP with Ruth Burr Reedy

Digital Marketing, Discussions, Podcasts / 1 minute of reading

Digital marketing expert and OMCP contributor Ruth Burr Reedy shares four best practices for digital analytics in this six minute video. You’ll learn several ways to ensure you don’t miss pages with your analytics tool, best practices for tracking conversions, and how sampling rates and a tag manager can help get us to trends that matter. Knowledge of some of these practices is required on the OMCP certification exam.  Ruth currently leads the digital marketing strategy team at Upbuild.io.  Thanks Ruth! Ruth mentions the following solutions in her talk: Screaming

Four Digital Analytics Best Practices OMCP with Ruth Burr Reedy Read More »

Digital marketing best practices from Ruth Burr Reedy

SEO Algorithm Best Practices from Barry Schwartz, OMCP

Digital Marketing, Discussions, Events / 1 minute of reading

Barry Schwartz CEO of Rusty Brick and author at Search Engine Roundtable and Search Engine Guide shares with OMCP best practices on following the SEO algorithm changes. Barry suggests following specific communities/SEO luminaries and where to check when validating how your site might be affected by algorithm updates. Thanks Barry! Much of what Barry shares here is useful for preparation for your team’s OMCP exams. For example: OMCA certified must be able to explain what a search engine algorithm is and how it could affect search engine results for a web

SEO Algorithm Best Practices from Barry Schwartz, OMCP Read More »

Barry Schwartz Shares SEO with Michael Stebbins OMCP

SEO Best Practices from Jessica Bowman, OMCP at SMX West

Blog, Digital Marketing, Discussions / 1 minute of reading

Jessica Bowman, contributor to OMCP standards, author of the Executive SEO Playbook, and the brilliance behind SEOinHouse.com was kind enough to stop and share a few SEO best practices on the spot at SMX West in San Jose. Much of what Jessica teaches is on the OMCA exam and the OMCP SEO exam. Study up with Jessica’s book and courses before you schedule your exams. And thank you Jessica!

SEO Best Practices from Jessica Bowman, OMCP at SMX West Read More »

Best Practices for Digital Advertising with Marc Poirier

Digital Marketing, Podcasts / 27 minutes of reading

Digital Advertising: Best Practices for Bid Management with Marc Poirier How do smaller business handle bid management?  When is it right to tie in call data and CRM data into advertising and bids?  How can phone calls be traced back to performing ads?   Marc Poirier, digital marketing thought leader and CEO of Acquisio takes some time to share his expertise. This episode is brought to you by: Concordia College–New York’s fully online, advanced-technology master’s degree programs in Digital Marketing and Digital Media. The OMCP Online Marketing Best Practices Podcast is where top authors and industry leaders share authoritative best practices

Best Practices for Digital Advertising with Marc Poirier Read More »