Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
In the context of Web Analytics: What is a goal? Answers must include: Definition of terminology,...
In the context of Web Analytics: What is a business objective? Answers must include: Definition o...
What is web analytics also known as, similar to, and different from? Answers must include: Defini...