Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
In the context of Web Analytics: What is a business objective? Answers must include: Definition o...
What is web analytics also known as, similar to, and different from? Answers must include: Defini...
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In the context of Web Analytics: What are generally accepted methods for combining segments to cr...
What is web analytics? Answers must include: Definition of terminology, Importance of the concept...
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In the context of Web Analytics: What is the purpose of the analytics dashboard? Answers must inc...
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In the context of Web Analytics: What are generally accepted practices when initial analysis yiel...
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In the context of Web Analytics: What are generally accepted methods for distilling analysis into...
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In the context of Web Analytics: Why should KPIs and segments be kept highly visible in data anal...
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In the context of Web Analytics: What are generally accepted methods for writing copy that provid...
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In the context of Web Analytics: What is the order and significance to analytics of acquisition, ...
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In the context of Web Analytics: What is the usefulness of custom segments? Answers must include:...
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In the context of Web Analytics: What are examples of five (5) default segments generally provide...
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In the context of Web Analytics: What is the role of the dashboard in supporting business insight...
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In the context of Web Analytics: What is the difference between dimensions and segments in the co...
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In the context of Web Analytics: What is a web analytics segment? Answers must include: Definitio...
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In the context of Web Analytics: What are examples of ineffective KPIs? Answers must include: Def...
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In the context of Web Analytics: What are generally accepted shortcomings of analytics tools that...
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In the context of Web Analytics: What are generally accepted methods for selecting KPIs that driv...
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In the context of Web Analytics: Why are KPIs argued to be the foundation for all business analys...
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In the context of Web Analytics: What is the difference between web analytics metrics and KPIs? A...