‘Take Ten’ Interviews with Pubcon Attendees Eric Kozlik and Robyn Fischer

Digital Marketing / 6 minutes of reading

First Interview Eric Kozlik Digital Content Manager Price Benowitz, LLP “Well, I believe that competency-based certifications are important to any industry where quality is something that people are concerned with. The tricky thing about marketing is that it’s a little bit difficult to sometimes operationalize those competency-based benchmarks, so to speak.”     Second Interview Robyn Fischer Paid Media Director Be Found Online “At a smaller company, I think it’s for me, at least, it’s very important (certification) just because we know what everybody’s capable of at this point. We […]

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‘Take Ten’ Interview with Rand Fishkin – Moz

Digital Marketing, Podcasts / 9 minutes of reading

Rand Fishkin Wizard of Moz “I think it would be really really powerful and it would be wonderful to see people coming out of those certification programs doing a wonderful job in the industry and then having that certification program be able to be recognized by agencies who hire consultants, by businesses that hire in house SEOs, by marketing teams that want their marketers to get trained.”     Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and

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‘Take Ten’ Interview with Bill Hunt – Back Azimuth Consulting

Blog, Digital Marketing, Podcasts / 9 minutes of reading

Bill Hunt Global Strategy Consultant, Back Azimuth Consulting “I think that you’re going to provide a valuable service to people because you don’t sell these things. You, yourself, are not necessarily doing the training as if you were an agency. An agency doing a training is always going to be skewed to their approach and their biases.”       Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and career professionals about training and certification with hosts Jane

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‘Take Ten’ Interview with Jacqueline Urick – Sears Holdings Corporation

Blog, Podcasts / 6 minutes of reading

Jacqueline Urick Enterprise eCommerce SEO Manager, Sears Holdings Corporation Member, Customer Advisory Board, DeepCrawl “So in those cases, I think certification could help somebody make that leap or may take that next step to a bigger, more responsibility type of job.”       Welcome to ‘Take Ten’, OMCP’s podcast where we spend 10 minutes, more or less, talking to online marketing thought leaders, educators, and career professionals about training and certification with hosts Jane Flint and David Temple. OMCP: Hi, I’m here with Jackie Urick at Pubcon. She’s the manager

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Jacquiline Urick Sears Holdings

‘Take Ten’ Interview with Anne Kennedy – Outlines Venture Group

Blog, Podcasts / 9 minutes of reading

Anne F. Kennedy President, Outlines Venture Group “So, I think that competency-based certifications are a very good thing. Because that means that somebody who hires someone with the certification will know that there’s a competency level that’s been reached.”   OMCP: Hi, I’m here with Anne Kennedy, President of Outlines Venture Group. Anne, could you tell the audience a little bit about yourself? Anne Kennedy: I’d be glad to, David. Outlines Venture Group is a new company I’ve formed. I am an angel investor and mentor in startup companies, in

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