Professional marketers are invited to answer questions, vote, and comment below. Curated answers from the OMBOK pages will be published, with attribution, in the next free Guide to the Online Marketing Body of Knowledge from OMCP.
0 votes
0 answers
In the context of content marketing, what is a conversion funnel? Answers must include: Definitio...
0 votes
0 answers
In the context of content marketing, what is a conversation? Answers must include: Definition of ...
0 votes
0 answers
In the context of content marketing, what is content shock? Answers must include: Definition of t...
0 votes
0 answers
In the context of content marketing, what is a content calendar? Answers must include: Definition...
0 votes
0 answers
In the context of content marketing, what is a content aggregator? Answers must include: Definiti...
0 votes
0 answers
In the context of content marketing, what is click bait? Answers must include: Definition of term...
0 votes
0 answers
In the context of content marketing, what is channel attribution? Answers must include: Definitio...
0 votes
0 answers
In the context of content marketing, what is a call to action? Answers must include: Definition o...
0 votes
0 answers
In the context of content marketing, what is article marketing? Answers must include: Definition ...
How does an experienced SEO professional identify competitor keywords? Answers must include: Def...
How does an experienced professional plan and execute a PPC A/B test? Answers must include: Defi...
What is SEO? Answers must include: Definition of terminology, Importance of the concept or proces...
What is competitive intelligence in SEO and what are best practices for insights and application?...
What are the generally accepted steps to create a keyword seed list? Answers must include: Defin...
Why is SEO important? Answers must include: Definition of terminology, Importance of the concept...
0 votes
0 answers
Why are site architecture and web site design important to SEO? Answers must include: Definition ...
0 votes
0 answers
Who typically owns search optimization implementation and reporting in an organization with small...
0 votes
0 answers
Who typically owns search optimization implementation and reporting in an organization with mark...
0 votes
0 answers
Who typically owns search optimization implementation and reporting in an organization with mark...
0 votes
0 answers
When evaluating a link profile, what are best practices for deciding which links to keep? Answer...