Events

Barry Schwartz CEO of Rusty Brick and author at Search Engine Roundtable and Search Engine Guide shares with OMCP best practices on following the SEO algorithm changes. Barry suggests following specific communities/SEO luminaries and where to check when validating how your site might be affected by algorithm updates. Thanks Barry! Much of what Barry shares here is useful for preparation for your team’s OMCP exams. For example: OMCA certified must be able to explain what a search engine algorithm is and how it could affect search engine results for a web […]

Eric Enge, SEO author, speaker, and CEO of digital marketing agency Stone Temple took some time to share SEO best practices with OMCP while at SMX West in San Jose. Many of the practices Eric  shares in this video are well-aligned with the OMCP competency standards and will be present on the OMCP exams. In this video interview, Eric shares a site architecture practice that can repel or cooperate with the search engines.  Some pages can be too detailed for the index and Eric shows us how to keep those pages for users,

Author/Expert Ayat Shukairy of Invesp took some time to share B2B conversion best practices with OMCP while at SMX West in San Jose. Ayat advises that the one of the important B2B conversion practices starts with getting to know your customers through surveys and  qualitative tests in order to cater the site to their needs. Then she recommends combining this with analytics and quantitative data to validate which areas to focus on.  One key: Follow the funnel, follow the money. Ayat also shares practices for deciding ‘what to test’ and